Influencer Marketing Specialist

What would you do as Influencer Marketing Manager:

Zevo is India’s first parenting app that helps parents build real-world skills in their children

through milestones, habits, and guided daily activities. We are looking for a strategic and

creative Influencer Marketing Manager to drive our growth through influencer

partnerships, digital campaigns, and community-building. This role will be at the heart of

shaping Zevo’s voice across platforms and scaling our reach with parents across India.

Key Responsibilities:

● Influencer Strategy: Define and execute the influencer marketing roadmap across

Instagram, YouTube, parenting communities, and other digital channels, with a clear

focus on app downloads, engagement, and subscriber growth.

● Campaign Ideation: Conceptualize and launch high-impact influencer and parent-

led campaigns that resonate with families, create cultural relevance, and drive

measurable results.

● Content Leadership: Oversee influencer collaborations, reels, UGC, and branded

content—ensuring alignment with Zevo’s mission and brand voice.

● Trend Spotting: Research parenting content trends, competitor playbooks, and

influencer best practices to keep Zevo ahead of the curve.

● Community Partnerships: Collaborate with parenting coaches, psychologists, early

learning experts, and mom/dad influencers to create authentic and trusted brand

visibility.

● Negotiation & Relationship Management: Lead negotiations with influencers,

agencies, and talent managers to secure cost-effective, high-impact

collaborations while fostering long-term relationships.

● Event Marketing: Plan and execute virtual parenting webinars, offline meetups,

and influencer-led community events to deepen brand engagement.

● Cross-Functional Collaboration: Work closely with performance marketing,

content, design, and product teams to integrate influencer marketing with larger

brand campaigns.

● Analytics & Optimization: Go beyond vanity metrics—track CAC impact, retention

uplift, and engagement quality, and optimize campaigns for sustainable growth.

Requirements & Qualifications

● Experience: Minimum 3+ years in influencer marketing/brand partnerships,

preferably in D2C, parenting, edtech, or wellness apps/brands.

● Domain Edge: Strong understanding of digital consumer behavior, especially in

parenting and lifestyle audiences.

● Execution Ownership: Ability to independently drive campaigns end-to-end with

minimal direction.

● Networking Skills: Strong relationship-building, negotiation, and influencer

management capabilities.

● Analytical Skills: Data-driven with proven experience in ROI measurement,

reporting, and optimization.

● Communication: Excellent written, spoken, and presentation skills.

● Negotiation Skills: Proven ability to negotiate contracts, rates, and deliverables with

influencers and agencies while ensuring brand value.

● Bonus: Prior experience in building influencer-led communities, managing social

pages, or working with parenting experts.

Why Zevo

● Be part of a fast-growing parenting startup shaping the future of learning for kids

aged 0–12.

● High ownership role with direct visibility into growth metrics.

● Opportunity to work on influencer-first growth models in a category with strong

emotional resonance.