Influencer Marketing Specialist

1. Strategy & Planning

• Develop and implement comprehensive influencer marketing strategies aligned with brand objectives and target audience.
• Identify and segment influencer tiers (macro, micro, nano) based on campaign goals and budgets.
• Collaborate with cross-functional teams (brand, digital, PR, media buying) to integrate influencer strategies within broader marketing plans.

2. Influencer Identification & Relationship Management

• Discover and vet relevant influencers across platforms (Instagram, YouTube, TikTok, etc.) ensuring brand fit, audience relevance, and engagement metrics.
• Build and maintain strong, long-term relationships with creators and influencer management agencies.
• Negotiate deliverables, timelines, usage rights, and compensation.

3. Campaign Management & Execution

• Lead end-to-end campaign execution – from briefing influencers to managing content timelines and approvals.
• Monitor influencer content to ensure it adheres to brand guidelines and compliance (ASCI, FTC, etc.).
• Oversee product seeding, coordination of shoots, and influencer event collaborations where applicable.

4. Performance Tracking & Reporting

• Track campaign performance metrics including reach, engagement, impressions, conversions, and ROI.
• Analyze data to derive actionable insights and optimize future campaigns.
• Present post-campaign reports to internal teams and clients with visual dashboards and summaries.

5. Content & Creative Oversight

• Guide influencers on brand storytelling to ensure authenticity and alignment with campaign narratives.
• Collaborate with content, design, and production teams to amplify influencer content across brand channels.
• Ensure consistency in brand voice and aesthetic across all influencer outputs.

6. Trend Monitoring & Innovation

• Stay updated on social media trends, platform algorithm changes, and emerging influencers.
• Experiment with new influencer-led formats (live streams, reels, challenges, UGC integrations).
• Bring innovative ideas to enhance influencer collaborations and boost engagement.

7. Budget & Compliance

• Manage influencer marketing budgets efficiently, ensuring cost-effectiveness and quality.
• Ensure all influencer collaborations comply with legal, disclosure, and brand guidelines.

8. Team Collaboration & Leadership

• Mentor and guide junior team members or interns involved in influencer marketing.
• Collaborate with account managers, strategists, and digital teams to align campaign execution.