1. Strategy & Planning Develop and implement comprehensive influencer marketing strategies aligned with brand objectives and target audience. Identify and segment influencer tiers (macro, micro, nano) based on campaign goals and budgets. Collaborate with cross-functional teams (brand, digital, PR, media buying) to integrate influencer strategies within broader marketing plans. 2. Influencer Identification & Relationship Management Discover and vet relevant influencers across platforms (Instagram, YouTube, TikTok, etc.) ensuring brand fit, audience relevance, and engagement metrics. Build and maintain strong, long-term relationships with creators and influencer management agencies. Negotiate deliverables, timelines, usage rights, and compensation. 3. Campaign Management & Execution Lead end-to-end campaign execution – from briefing influencers to managing content timelines and approvals. Monitor influencer content to ensure it adheres to brand guidelines and compliance (ASCI, FTC, etc.). Oversee product seeding, coordination of shoots, and influencer event collaborations where applicable. 4. Performance Tracking & Reporting Track campaign performance metrics including reach, engagement, impressions, conversions, and ROI. Analyze data to derive actionable insights and optimize future campaigns. Present post-campaign reports to internal teams and clients with visual dashboards and summaries. 5. Content & Creative Oversight Guide influencers on brand storytelling to ensure authenticity and alignment with campaign narratives. Collaborate with content, design, and production teams to amplify influencer content across brand channels. Ensure consistency in brand voice and aesthetic across all influencer outputs. 6. Trend Monitoring & Innovation Stay updated on social media trends, platform algorithm changes, and emerging influencers. Experiment with new influencer-led formats (live streams, reels, challenges, UGC integrations). Bring innovative ideas to enhance influencer collaborations and boost engagement. 7. Budget & Compliance Manage influencer marketing budgets efficiently, ensuring cost-effectiveness and quality. Ensure all influencer collaborations comply with legal, disclosure, and brand guidelines. 8. Team Collaboration & Leadership Mentor and guide junior team members or interns involved in influencer marketing. Collaborate with account managers, strategists, and digital teams to align campaign execution.
Company Description At The Metafluencers, we specialize in connecting brands with the right influencers to reach their target audience and achieve marketing goals. With years of industry experience, our expert team is adept at the latest trends and best practices. We take a personalized approach to every campaign, working closely with clients to understand their unique needs and goals. Our proven track record of success shows our commitment to delivering exceptional results through tailored influencer partnerships. Role Description This is a full-time on-site role for an Influencer Marketing Intern located in Delhi, India. The intern will support day-to-day influencer marketing tasks including identifying suitable influencers, assisting in campaign planning and execution, and tracking campaign performance. The intern will also assist in creating engaging content, coordinating with influencers, and conducting research to stay updated on industry trends. Qualifications Familiarity with Social Media Platforms and Influencer Marketing Strong Research Skills and Analytical Thinking Excellent Communication and Coordination Skills Ability to create Engaging Content and Monitor Campaign Performance Passion for Social Media and Marketing Trends Proactive Attitude, Attention to Detail, and Collaboration Skills Relevant Educational Background in Marketing, Communications, or a related field
Company Description The Metafluencers specializes in connecting brands with the right influencers to help them reach their target audience and achieve their marketing goals. Our team of experts is experienced in the latest trends and best practices in influencer marketing. We take a personalized approach to each campaign, identifying the best influencers to create content that resonates with their followers and drives results. Our agency has a proven track record of success, having helped numerous brands achieve their marketing objectives through influencer partnerships. We are passionate about delivering exceptional results for our clients every time. Role Description This is a full-time on-site role located in Delhi, India for an Influencer Marketing Specialist. The Influencer Marketing Specialist will be responsible for developing and executing influencer marketing strategies, identifying and partnering with influencers, managing influencer campaigns, and analyzing campaign performance. Day-to-day tasks include researching potential influencers, negotiating contracts, coordinating content creation, and ensuring campaign objectives are met. The role requires close collaboration with both influencers and brand clients to ensure successful campaigns. Qualifications Prior experience in influencer marketing, digital marketing, and social media marketing Strong research, analytical, and negotiation skills Excellent communication and interpersonal skills to effectively collaborate with influencers and clients Ability to manage multiple projects simultaneously and meet deadlines Creative thinking and problem-solving skills Proficiency in using social media platforms and influencer marketing tools Bachelor's degree in Marketing, Communications, Public Relations, or a related field Experience in the entertainment or fashion industry is a plus