Seeking a highly skilled HubSpot Marketing Operations Specialist to support U.S. marketing team with campaign execution, lead lifecycle management, reporting, and marketing operations. The ideal candidate will have deep hands-on experience with HubSpot Marketing Hub, strong technical and analytical skills, and the ability to produce clear, insightful reports and summaries. Work closely with in-house marketing team and external PPC agency to support the full marketing funnel and client lifecycle, from lead acquisition through customer nurturing Responsibilities HubSpot Execution (55%) Build and manage all marketing campaign assets inside HubSpot: emails, forms, landing pages, lists, workflows Own lead scoring, lifecycle stage mapping, segmentation, and attribution tracking Execute and QA marketing automation campaigns for both leads and existing customers Collaborate with the U.S. creative team and PPC agency to operationalize campaigns in HubSpot Marketing Research, Reporting & Competitive Intelligence (25%) Conduct ongoing competitor and industry research, monitor trends, and organize data Build and maintain Excel-based reports and HubSpot dashboards to track campaign performance, conversion metrics, and funnel velocity Create executive-ready reports and PowerPoint presentations summarizing performance insights clearly and concisely Surface opportunities and red flags using a data-driven approach Social Media Monitoring & Conference Support (20%) Schedule pre-approved posts in Sprout Social Monitor engagement, trends, and competitor posts; flag notable activity Maintain an organized calendar and assist in monthly reporting Assist with conference and tradeshow logistics, including event sign-ups, booth registration, and coordinating with organizers Manage tradeshow schedules, vendor follow-ups, shipment tracking, and on-site materials preparation to ensure smooth event execution Qualifications 3–5+ years of hands-on HubSpot Marketing Hub experience Proven experience creating HubSpot workflows and marketing automation campaigns Strong skills in Excel, including pivot tables, basic formulas, and formatting Experience creating HubSpot reports and dashboards for lifecycle, attribution, and campaign performance Ability to turn complex data into clear PowerPoint slides and written summaries Fluent English communication and excellent attention to detail Solid understanding of U.S. B2B audiences and modern marketing funnels Others Knowledge of project management tools and Salesforce CRM is a major plus. Flexibility and ability to work with at least 4 hour overlap with US Eastern Time zone. Show more Show less