Home Care, Personal Care Formulation Business Strategist Only (MSMEs) + Marketing Strategist (B2B Formulations & Tech Transfer) - Profit Sharing

Location:

Engagement:

productized digital consultancy

scalable, high-volume B2B formulation sales

hybrid strategist

You will:

1. Identify profitable product categories and target markets.
2. Design lean, high-conversion B2B funnels (IndiaMART, WhatsApp, Ads).
3. Create pricing, positioning, and upselling strategies.
4. Guide outreach to

   MSME clusters

   ,

   trade hubs

   , and

   international buyers

   .
5. Collaborate with our execution team (digital marketer, designer, VA) for seamless rollouts.
   

1. Market Research & Opportunity Mapping

• Map

  high-demand formulations

  in personal care, home care, nutraceuticals, food, and healthcare sectors.
• Use

  Google Trends, IndiaMART, TradeIndia, industry reports

  to track demand.
• Identify

  regional MSME hubs

  (Surat, Panipat, Ludhiana, Tiruppur, etc.) with cross-sector potential.
• Analyze

  competitor offerings, pricing, and buyer segments

  .
• Prepare

  city/state heatmaps

  for demand hotspots.

2. Strategy & Product-Market Fit

• Recommend the

  first 10–20 formulations

  to launch for maximum ROI.
• Define

  tiered product offerings

  (basic formula packs → premium consulting).
• Build

  value-added bundles

  (label templates, starter kits, mini branding packs).
• Align products with

  compliance, packaging, and MSME needs

  .

3. Marketing Funnel Design

• Structure

  ad-to-sale journeys

  using Facebook/Google Ads → WhatsApp → Payment.
• Develop

  retargeting, lead qualification, and follow-up systems

  .
• Craft

  messaging angles

  that resonate with MSME decision-makers.

4. Outreach & Partnerships

• Advise

  cluster-based outreach plans

  (trade associations, local agents, WhatsApp marketing).
• Suggest

  distributor tie-up strategies

  for faster penetration.
• Map potential

  export markets

  in Africa, Southeast Asia, and the Middle East.

5. Performance Tracking & Iteration

• Set

  KPIs for lead cost, conversion rates, and retention

  .
• Recommend

  low-cost automation tools

  for CRM, WhatsApp, and analytics.
• Conduct

  monthly performance reviews

  and strategy adjustments.

• Min. 10–15 years

  in market research, B2B marketing, or MSME business strategy.
• Experience in

  formulations, FMCG, chemical tech transfer, or product licensing

  .
• Knowledge of

  Tier 2/3 Indian markets

  and buyer behavior.
• Hands-on with

  lead funnels, pricing strategy, and demand mapping

  .
• Ability to

  blend data-driven analysis with practical execution planning

  .
• Bonus: Fluency in

  Hindi or other regional languages

  .

• Strategic autonomy

  to shape a scalable B2B venture.
• Opportunity to work directly with

  industry veterans

  in formulations and tech transfer.
• Flexible,

  results-driven work environment

  .
• Long-term growth and

  potential revenue-sharing

  for the right candidate.

Send CV:

• Subject: “Application – Formulation Business & Marketing Strategist”
• Your

  resume/LinkedIn profile

  briefing.

1. Relevant experience in

   formulation/B2B market strategy

   .
2. Example of

   market research or GTM work

   you’ve done.
3. Your

   approach to scaling a low-cost formulation business

   .