Head of Social

Job Summary

We are looking for a visionary Head of Social to own and elevate the voice of the brands we work with. In this strategic role, you will sit at the intersection of creativity and data, defining how we show up across all social platforms to drive meaningful growth. You won’t just be chasing likes; you will be building a community, shaping narrative, and leading a talented team of creatives.

If you are a storyteller with a strategic mindset who thrives on industry trends and loves mentoring others, this is the role for you.

What you’ll be doing

• Strategic Planning and Execution:
• Develop and implement a robust social media strategy that aligns with business goals and enhances the brand's online presence.
• Identify key social media platforms and channels for brand promotion and engagement.
• Set clear objectives and KPIs for social media initiatives and campaigns.

Team Leadership and Development:

• Lead, mentor, and manage the social media team, providing guidance and support for professional development.
• Foster a collaborative and creative team environment.
• Conduct regular performance evaluations and provide constructive feedback.

Content Strategy and Creation:

• Oversee the development of high-quality, engaging, and relevant content for various social media platforms.
• Ensure consistency in brand messaging and visual identity across all social media channels.
• Collaborate with the content, design, and marketing teams to produce compelling multimedia content.

Community Management and Engagement:

• Monitor and respond to audience interactions, fostering a positive and active online community.
• Develop strategies to increase follower engagement and brand loyalty.
• Address and resolve customer inquiries and issues in a timely manner.

Analytics and Reporting:

• Utilise social media analytics tools to track performance metrics, analyze data, and generate insights.
• Provide regular reports on social media performance, including campaign effectiveness, audience growth, and engagement rates.
• Use data-driven insights to refine and optimise social media strategies.

Collaboration and Cross-functional Support:

• Work closely with marketing, PR, customer service, and other departments to ensure cohesive messaging and integrated campaigns.
• Support product launches, events, and other marketing initiatives through targeted social media efforts.
• Stay informed about industry trends, emerging platforms, and best practices.

Brand Advocacy and Crisis Management:

• Act as a brand ambassador, ensuring the brand's voice and values are consistently represented online.
• Develop and implement social media policies and guidelines.
• Manage and mitigate potential social media crises with strategic communication plans.

What you’ll bring

• A strong track record in senior social media management, with a portfolio demonstrating successful organic and paid growth strategies.
• Tangible experience managing and developing a team, conducting performance reviews, and nurturing talent.
• The ability to translate high-level business objectives into tactical social media plans.
• Experience handling sensitive brand situations or PR crises within the digital landscape.
• Deep technical knowledge of social media management platforms
• A sharp eye for design and copy, ensuring all creative assets meet strict brand guidelines.

What you’re like

• You understand the power of narrative and know how to hook an audience in the first three seconds.
• You are creative at heart but love digging into the numbers to prove what works and what doesn’t.
• You don’t panic when things move fast or when a crisis hits; you respond with clarity and calm.
• You live on the internet and are the first to know about emerging platforms, audio trends, and cultural shifts.
• You care deeply about the human side of social media—both regarding the team you lead and the community you serve.

Benefits

• 20 days annual leave
• Health insurance
• Annual training and wellness budget

The Agency

Unleash your creativity at Toaster, the award-winning agency that's shaking things up across the globe.

Born in London, we've spread our wings to San Francisco and New Delhi, collaborating with industry giants like Google, Samsung, and YouTube for over a decade.

But we're not just about big names. We're passionate about building a team that reflects the vibrant diversity of the world around us. We believe that different perspectives spark better ideas, leading to groundbreaking work and exceptional results.

So, if you're ready to be yourself and push boundaries, we want to hear from you! We welcome applicants of all backgrounds and encourage you to bring your unique talents to the table. If you need any adjustments during the process, don't hesitate to reach out to our friendly People team.