Head of Sales & Marketing -Fintech

We are seeking a highly driven and versatile Head of Sales & Marketing with strong experience in the fintech or SaaS industry. The ideal candidate will possess a unique blend of demand generation expertise and consultative selling skills. You will be responsible for owning full-funnel growth from brand positioning and inbound marketing to pipeline development, deal closure, and expansion. This role requires strong communication skills, strategic thinking, and the ability to translate complex fintech solutions into compelling business value.

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Key Responsibilities

• Define and enhance the company’s value proposition and competitive positioning in the fintech US market
• Plan and execute digital marketing and demand-generation campaigns (LinkedIn, SEO, events, etc.)
• Manage the content strategy including blogs, whitepapers, case studies, and product collateral
• Own GTM strategies for new product/features with competitive research and segmentation
• Build, manage, and convert a predictable sales pipeline aligned with revenue goals
• Conduct consultative selling by understanding customer pain points and business objectives
• Deliver product presentations and demos in collaboration with technical and product teams
• Lead pricing strategies, contract negotiation, and deal closure with enterprise clients
• Maintain long-term customer relationships to drive retention, upsell, and expansion revenue
• Track campaign performance, sales forecasting, win/loss analysis, and ROI metrics
• Collaborate with cross-functional teams to ensure seamless onboarding and customer success
• Provide market intelligence and regulatory insights to influence product roadmap decisions

Required Skills & Experience

• 10+ years of combined sales and marketing experience in fintech, B2B tech, or financial services
• Strong understanding of APIs, digital payments, risk and compliance workflows, and automation solutions
• Proven ability to drive both lead generation and enterprise sales closure
• Experience with CRM & marketing automation tools (HubSpot)
• Excellent communication, storytelling, and negotiation skills
• Analytical and data-driven mindset with experience in performance tracking
• Ability to collaborate with senior stakeholders C-Suite, finance, risk, and product teams
• Comfortable working in fast-paced and evolving business environments

Nice-to-Have

• Experience in SaaS subscription models and revenue forecasting
• Prior exposure to US banking/NBFC partnerships or payments ecosystem