Head of Marketing

This role is for one of the Weekday's clients

Requirements

Key Responsibilities:

• Lead the overall marketing strategy, spanning brand, performance, online, and offline channels.
• Drive customer acquisition, engagement, and retention via digital platforms (Meta, Google, etc.) and CRM channels (SMS, WhatsApp, app notifications).
• Build and scale the Membership & Loyalty Program, designing compelling value propositions, offers, and repeat-purchase loops.
• Plan and execute localized offline campaigns and activations tailored for Tier 3-5 consumers.
• Manage the marketing calendar across festive periods, product launches, store openings, and regional initiatives.
• Collaborate with cross-functional teams, including product, supply chain, store operations, and analytics, to maximize business impact.
• Lead a small in-house team and agency partners, ensuring high-quality and timely delivery.
• Oversee marketing budgets, monitor performance metrics, and optimize for CAC and LTV.
  

Requirements:

• 7-12 years of experience in retail, FMCG, consumer internet, or D2C sectors.
• Proven expertise in multi-channel marketing (digital, offline, and CRM).
• Experience in managing or scaling loyalty/membership programs is a strong advantage.
• Deep understanding of Tier 2-5 customer behavior and localized marketing strategies.
• Strong strategic thinking, execution ownership, and data-driven decision-making.
• Comfortable working in a fast-paced, founder-led environment and building systems from scratch.
  

Skills: