Head of Marketing

Job Title:

Location:

Department:

Reports To:

About the Role:

Head of Marketing

Key Responsibilities:

Strategic Marketing & Leadership

• Develop and implement a comprehensive marketing strategy that enhances the university’s reputation and supports student enrollment growth.
• Lead, mentor, and manage the marketing team to deliver high-impact campaigns across channels.

Digital, Social & Online Marketing

• Drive digital-first campaigns including SEO, SEM, content marketing, and social media to engage prospective students, parents, alumni, and academic partners.
• Build online communities and campaigns that showcase university life, achievements, and opportunities.

Brand Building & Employer Branding

• Strengthen the university’s brand identity across all touchpoints (digital, print, events, media).
• Lead employer branding initiatives to position the university as a top destination for academic talent and professional staff.

B2C (Student Acquisition) & B2B (Partnerships)

• Design tailored campaigns for undergraduate, postgraduate, and executive education programs to attract high-quality student applications.
• Collaborate with academic leadership to promote institutional partnerships, research collaborations, and corporate training programs.

Stakeholder Management & Community Engagement

• Work closely with faculty, admissions, alumni relations, and external partners to ensure consistent and impactful messaging.
• Represent the marketing function in strategic discussions with university leadership and external stakeholders.

Data-Driven Marketing & Retention

• Use analytics to track campaign performance, optimize spend, and measure ROI.
• Support student retention by promoting engagement initiatives, events, and academic services.

Requirements:

• 10+ years of progressive marketing experience, with at least 5 years in a leadership role (preferably in the

  education or service sector

  ).
• Proven expertise in

  digital marketing, social media, and online marketing strategies

  .
• Strong track record in

  brand building, student/customer acquisition, and employer branding

  .
• Experience in both

  B2C (student recruitment/engagement)

  and

  B2B (partnerships/corporate outreach)

  .
• Exceptional

  team management

  and

  stakeholder management

  skills.
• Data-driven approach with strong analytical and decision-making abilities.
• Excellent communication and interpersonal skills; ability to represent the university at national and international platforms.