Head of Marketing

Note:

Head of Growth

You will be the architect of our growth engine, responsible for defining, executing, and optimizing a comprehensive strategy that drives user acquisition, engagement, and retention across all channels. This is a critical leadership role that requires a blend of strategic thinking, hands-on execution, and cross-functional collaboration.

Key Responsibilities

• Growth Strategy & Execution:

  Define, own, and execute the company's overall growth strategy, focusing on market expansion, customer acquisition, and user engagement.

• Performance Marketing:

  Architect and manage a high-impact performance marketing strategy, overseeing campaigns across paid social, search (SEM), and display channels to optimize ROI and drive efficient CAC.

• Full-Funnel Optimization:

  Identify and prioritize key growth levers and initiatives across the entire customer journey, from awareness and acquisition to activation and retention.

• Organic Growth:

  Lead our non-paid acquisition efforts, developing and executing robust SEO and content marketing strategies to increase organic reach, brand awareness, and community engagement.

• Product & Cross-Functional Leadership:

  Collaborate closely with product, engineering, and data teams to influence the product roadmap, prioritize features that drive growth, and ensure all efforts are data-driven and aligned with business objectives.

• Experimentation & Analytics:

  Champion a culture of rapid experimentation. Define, track, and analyze key growth metrics (e.g., CAC, LTV, conversion rates) to uncover actionable insights and continuously optimize our funnels.

• Pricing & Monetization:

  Develop and test new user pricing strategies and promotional offers to drive on-platform conversions and improve unit economics.

• Team Leadership:

  [If applicable, add this line] Build, mentor, and lead a high-performing growth team, fostering a culture of ownership, curiosity, and excellence.

Candidate Requirements: Qualifications/Abilities/Skills

Experience:

• Digital Expertise:

  Deep, hands-on expertise in building and scaling multi-channel marketing strategies, including proficiency in PPC, SEO, social media advertising, and app install campaigns.

• Analytical Mindset:

  Exceptional analytical skills and a data-first approach. You can translate complex data, metrics, and consumer behavior trends into clear, actionable strategies and recommendations.

• Strategic & Tactical:

  You are both a strategic thinker who can define long-term vision and a hands-on operator who can execute daily campaigns and optimizations.

• Consumer-Obsessed:

  A deep understanding of the consumer journey and a passion for building delightful user experiences that lead to sustainable growth.

• Communication:

  Excellent communication and leadership skills, with the ability to influence stakeholders and align cross-functional teams around a shared vision.
• Entrepreneurial/Start-up Experience – Experienced the challenge, and thrill, of building a brand or business from the beginning, or have a passion for transformation.