Head of Marketing

Role and Responsibilities

The Marketing Manager will be responsible for designing and executing the company's strategic marketing initiatives. This includes managing campaigns, overseeing digital and offline presence, coordinating with internal and external teams, and ensuring brand consistency across all channels.

Key responsibilities include:

• Develop and execute marketing strategies aligned with business goals, including calculating ROAS (Return on Ad Spends) for performance-driven campaigns

• Manage end-to-end campaigns across social media, PR, Performance Marketing & Print, ensuring effective brand presence

• Organize and oversee promotional activities, exhibitions, and events (domestic and international)

• Conduct market research and competitive analysis to track trends, product launches, and brand performance

• Review, approve, and ensure all content and communications meet quality standards before publishing

• Build and maintain relationships with media vendors, agencies, and publishers for promotional collaborations

• Track campaign performance using key metrics, preparing detailed reports to assess effectiveness

• Collaborate on budgeting and expense monitoring to ensure cost-efficiency across all marketing activities

• Manage social media accounts, ensuring consistent and relevant engagement for the company and promoters

• Coordinate with external agencies to ensure timely delivery of marketing assets and reports

Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred)

• Minimum 6+ years of experience in marketing, brand management, and PR handling, preferably within the FMCG or dairy sector, with experience in handling premium products

Strong market research, data interpretation, and competitive analysis skills

• Proficient in marketing planning, campaign execution, and digital tools (Google Analytics, Meta Business Suite)

• Skilled in MS Office and Marketing software

• Experience in budget management, performance tracking, and ROAS optimization

• Excellent communication, organizational, and time management skills

• Creative with strong commercial acumen and problem-solving ability

To know more about us, visit: https://cremeitalia.com/