Head of Marketing

Head of Marketing

Location:

Role Overview

brand, digital, inbound & outbound marketing, demand generation, content, product marketing, partnerships, and global team leadership

Primary Responsibilities

1. Strategic Marketing Planning

• Develop and implement a comprehensive global marketing strategy (inbound and outbound) aligned with business objectives.
• Conduct market and competitor analysis to refine positioning and value proposition.
• Build detailed buyer personas and map customer journeys to optimize campaigns.
• Define KPIs to measure campaign effectiveness, lead quality, and pipeline contribution.

2. Inbound Marketing

• Drive inbound programs that attract and convert leads through SEO, content marketing, and digital campaigns.
• Develop high-value content assets (blogs, white papers, case studies, videos, newsletters,

  webinars

  ) to position Net Solutions as a thought leader.
• Optimize website, marketing automation, and lead nurturing workflows to capture and engage prospects.
• Track and optimize inbound funnels for continuous improvement

3. Outbound Marketing

• Design and execute targeted outbound campaigns (email outreach, ABM, industry events,

  customer-focused webinars

  , partnerships).
• Work closely with sales to identify priority accounts and build account-based marketing (ABM) strategies.
• Manage direct campaigns via digital advertising, analyst/media partnerships, and industry-specific platforms.
• Strengthen relationships with analysts, media, and ecosystem partners to amplify market presence.

4. Digital Marketing & Channel Management

• Execute integrated campaigns across paid, owned, and earned channels.
• Manage SEO, PPC (LinkedIn, Google Ads), and social channels (LinkedIn, YouTube).
• Drive

  virtual events and webinars

  to engage target audiences globally.
• Collaborate with external vendors/agencies to scale campaigns effectively.

5. Marketing Technology & Analytics

• Leverage marketing automation and CRM platforms for end-to-end campaign execution.
• Implement robust performance measurement frameworks (KPIs, ROI tracking).
• Deliver regular insights and reports on campaign effectiveness.
• Continuously refine marketing strategies through analytics and testing.

6. Sales Enablement & Collaboration

• Partner with sales leadership to align inbound & outbound marketing with pipeline growth.
• Develop sales enablement tools (pitch decks, collateral, competitive intelligence).
• Support lead generation, nurturing, and deal acceleration with targeted

  webinars and events

  .

7. Team Leadership & Development

• Lead, mentor, and inspire a global marketing team spanning multiple geographies.
• Build high-performing teams across content, digital, product marketing, and demand generation.
• Foster a collaborative, innovation-driven culture with clear performance goals and accountability.
• Manage external partners and agencies to augment team capabilities.

Key Requirements

• 12–18 years of progressive marketing experience, including 5+ years in a senior leadership role within IT services.
• Proven expertise in

  inbound and outbound marketing

  , including webinars, demand generation, and global campaigns.
• Strong track record of

  leading and scaling global marketing teams

  across functions and regions.
• Demonstrated success in building brands and delivering measurable growth outcomes.
• Experience managing significant budgets and external agencies/partners.
• Deep understanding of digital transformation, AI/GenAI, product engineering, and cloud solutions.
• Proficiency in marketing automation, CRM, and analytics tools (HubSpot, Marketo, LinkedIn Marketing Solutions, Google Analytics).
• Exceptional leadership, communication, and executive presence.
• MBA in Marketing / Business Strategy preferred.

Desired Skills

• Strategic mindset with executional excellence.
• Strong collaboration, communication, and influencing abilities.
• Passion for innovation, customer success, and continuous learning.
• Familiarity with Microsoft Partner ecosystem (a plus).
• Ability to thrive in a fast-paced, global environment.

Why Join Us

• Lead the global marketing function for a high-growth digital consulting firm.
• Shape brand strategy and accelerate demand through

  webinars, thought leadership, and digital campaigns

  .