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Job Title : Head of E-Commerce (D2C) Location : Gurgaon, India CTC : Up to ₹60 LPA Experience : 10 – 20 years Preferred Industries : Fashion, Apparel, Retail, Lifestyle, Consumer D2C brands Interested candidates with relevant experience can whatsapp their cv to Mukul Narula at 8586015169 or email at mukul.narula@unisoninternational.net About the Role We are seeking a dynamic and visionary Head of E-Commerce to lead our Direct-to-Consumer (D2C) digital business. The ideal candidate will have a proven track record in driving online revenue growth, scaling D2C platforms, and building seamless customer journeys in the fashion or lifestyle industry. Key Responsibilities 1. E-Commerce Strategy & Growth Own the P&L for the e-commerce channel (brand.com, marketplaces). Define and drive short-term and long-term e-commerce strategies aligned with business goals. Identify new growth opportunities and digital trends across customer acquisition, retention, and conversion. 2. Website & Digital Platform Management Oversee D2C website performance, UI/UX, speed, and checkout experience. Collaborate with tech/product teams to enhance the site based on customer data, heatmaps, and A/B testing. Optimize conversion rate and average order value (AOV). 3. Performance Marketing & Customer Acquisition Drive ROAS and CAC targets through digital performance channels (Meta, Google, Programmatic, Affiliate, Email/SMS). Work closely with internal or agency teams on media buying, funnel optimization, retargeting, and analytics. 4. Merchandising & Inventory Collaborate with buying and merchandising teams to curate the digital product catalog. Manage inventory visibility and forecast demand across SKUs, especially for high-turnover and seasonal products. 5. Marketplace Management Oversee partnerships and sales performance across key marketplaces (Amazon, Myntra, Flipkart, Ajio, Nykaa, etc.). Ensure pricing, promotions, and brand representation are consistent across channels. 6. Customer Experience & Retention Improve customer journey across digital touchpoints including mobile/web/email. Implement CRM strategies to drive repeat purchases and loyalty (e.g., Klaviyo, MoEngage, WebEngage). Analyze NPS, returns, reviews, and drive continuous improvement. 7. Team & Stakeholder Management Lead and mentor a cross-functional team spanning digital marketing, tech, analytics, operations, and customer support. Liaise with founders, marketing, supply chain, and finance to ensure business alignment. Key Requirements Experience : 10–20 years of total experience with at least 5+ years leading a D2C business or e-commerce P&L. Industry Exposure : Must have worked in fashion/apparel/lifestyle/retail sectors with a focus on premium or mass-market consumer products. Strong grasp of performance marketing, digital analytics, CRM, and UI/UX best practices . Hands-on experience with platforms like Shopify/Magento, Google Analytics, Meta Ads, Google Ads, Klaviyo , and key marketplaces. Entrepreneurial mindset with strong analytical, leadership, and communication skills. Preferred Qualifications MBA/PGDM in Marketing, Digital Business, or similar. Certifications in e-commerce or digital marketing platforms (optional but preferred). Why Join Us? Opportunity to build and scale a premium D2C brand in the high-growth fashion space. Work closely with visionary leadership and a fast-paced, innovation-driven team. Competitive compensation and performance incentives. Show more Show less
