Head of Digital

Who We Are?

21 hospitals

As we evolve into a digitally powered healthcare ecosystem, our growth is anchored around four key verticals — ATHMA (our in-house hospital information system), Medha (AI and analytics platform), Narayana Health Insurance, and Clinics & Outreach. Together, these initiatives are transforming how patients access, experience, and engage with healthcare across India and beyond.

About the Role:

Head of Digital

Location:

Qualifications:

Experience:

• 15+ years in digital transformation, martech, and performance-driven digital strategy at scale.
• Healthcare background preferred. Experience managing digital transformation in large organizations is essential.

Key Deliverables:

1) Digital Strategy & Consumer Engagement

• Lead digital marketing initiatives to drive OPD and ER volume through digital channels, ensuring strong funnel conversion.
• Enhance patient experience through data-driven engagement strategies, including website, mobile app, and contact center integration.
• Develop and execute performance marketing strategies across paid, owned, and earned media.
• Ensure best-in-class customer journeys by integrating website, app, and omnichannel engagement.

2) Martech & Data-Driven Decision Making

• Own the marketing automation ecosystem, leveraging SFMC (Salesforce Marketing Cloud) for targeted patient engagement.
• Optimize lead generation, customer segmentation, and personalized digital interactions.
• Implement analytics frameworks to measure and improve digital campaign performance.

3) Innovation & Transformation Initiatives

• Lead transformation projects such as shared services and ERM-driven admissions automation.
• Drive AI/ML-powered personalization and predictive analytics for customer engagement.
• Spearhead best practices in digital health engagement to position the organization as an industry leader.

4) Cross-Functional Collaboration

• Work closely with PRM, Contact Centre, and Clinical teams to align digital initiatives with organizational goals.
• Partner with L&D to upskill teams and build a digital-first culture.

Critical Skills for Success:

• Ability to design and drive long-term digital roadmaps.
• Proficiency in automation, CRM, and digital engagement.
• Strong track record of delivering impactful digital initiatives on time and budget.
• Quick to adapt to trends and continuously improve digital strategies.
• Effective communicator with deep understanding of customer journeys and patient experience.