Job Title: Digital Marketing Manager (5+ Years Experience) Experience Required: 5+ years About the Role We are seeking a highly technical and results-driven Digital Marketing Manager with over 5 years of experience to lead our digital growth and manage the complete technical ecosystem of our marketing infrastructure. This role blends backend website management with performance marketing expertise and demands a deep understanding of advanced SEO, PPC, server-side operations, and analytics. Key Responsibilities Website & Backend Management Manage website backend including WordPress, custom CMS, and server-side tasks (AWS, cPanel). Perform regular updates, landing page creation, and minor HTML/JS coding fixes. Coordinate with developers for larger builds and troubleshoot website performance and bugs. Email Marketing Design and deploy responsive HTML emailers for campaigns and automation workflows. Use tools like Mailchimp, Klaviyo, or custom platforms for segmentation and targeting. SEO & Performance Marketing Lead and implement Advanced SEO strategies (on-page, off-page, technical SEO, schema, site speed, etc.). Run and optimize PPC campaigns (Google Ads, Facebook Ads, LinkedIn, etc.) for maximum ROAS. Keyword research, ad copy testing, audience targeting, and conversion tracking setup. Analytics, Tracking & Data Implement and maintain Google Tag Manager, data layering, and enhanced eCommerce tracking. Use GA4, Hotjar, Looker Studio, or similar tools for performance reporting and dashboards. Monitor KPIs, user journeys, and CRO strategies for lead and sales optimization. eCommerce & CRM (Advantageous) Experience with Shopify, WooCommerce, or Magento for product uploads, promotions, and funnels. CRM integration and automation experience is a plus (HubSpot, Zoho, Salesforce, etc.). Tool Expertise Google Ads, Meta Ads, Tag Manager, GA4, Google Search Console SEMrush / Ahrefs / Screaming Frog / GTmetrix / Hotjar Email marketing tools (Mailchimp/Klaviyo) CMS like WordPress & Shopify AWS & cPanel hosting environments Basic HTML/CSS/JS for landing pages & emails Qualifications & Skills Minimum 5 years of proven experience in digital marketing with a strong technical foundation. Bachelor’s degree in Marketing, IT, or related field. Strong understanding of performance tracking, A/B testing, and funnel optimization. Self-motivated, detail-oriented, and able to work independently. Bonus: Experience managing digital campaigns for eCommerce businesses.
Company Description Kochi's freshest result-oriented digital marketing and branding agency, Brewhaus, is looking to build a tribe with all the right vibes! We are dedicated to enhancing our clients' online presence through innovative campaigns and effective branding strategies. Our vibrant team and dynamic work environment foster creativity and growth. Role Description This is a full-time on-site role for a General Manager located in Kochi. The General Manager will oversee daily operations, manage staff, and ensure efficient workflow. Responsibilities include strategic planning, budgeting, and implementing marketing and branding strategies. The role also entails customer relationship management, team leadership, and maintaining high-quality service standards. Qualifications Experience in strategic planning, budgeting, and financial management Marketing, branding, and customer relationship management skills Team leadership and staff management abilities Strong organizational and problem-solving skills Excellent communication and interpersonal skills Ability to thrive in a fast-paced, dynamic environment Relevant experience in the digital marketing and branding industry is a plus Bachelor's degree in Business Administration, Marketing, or a related field