Head of Digital Marketing

Job Title: Digital Marketing Head/Senior Manager Cadre

School:

Reporting To:

Office Location : Corporate Office , Chhatarpur, New Delhi

About the Role

Digital Marketing Head

Key Responsibilities

1. Search Engine Optimization (SEO) & Organic Growth

• Lead on-page, off-page, and technical SEO initiatives to improve search rankings and organic traffic.
• Ensure meta tags, headers, and content structures are updated and optimized across the website.
• Drive high-quality backlink acquisition and monitor overall link profile health.
• Track keyword rankings, organic traffic, and performance metrics using Google Analytics and Search Console.
• Conduct regular competitor benchmarking to identify keyword gaps, backlink opportunities, and strategic insights.
• Oversee local SEO efforts to improve visibility in priority cities.
• Perform content gap analysis and recommend new or optimized content aligned with search intent.

2. Performance Marketing & Campaign Management

• Plan, execute, and optimize paid campaigns across Google Ads and Meta (Facebook & Instagram).
• Manage digital campaigns for admissions, events, roadshows, and short-term promotions.
• Provide data-backed recommendations to improve ROI, CTR, and conversion rates.
• Support internal communication campaigns via WhatsApp and other digital platforms.
• Oversee email marketing campaigns where applicable.
• Collaborate on campaign-specific landing pages to improve lead quality and conversions.

3. Website Management & Content Governance

• Conduct periodic website audits to ensure content accuracy, functionality, and visual relevance.
• Identify and resolve broken links, outdated content, redirects, and technical issues in coordination with IT and design teams.
• Ensure admissions pages, event updates, faculty profiles, and news sections are always current.
• Monitor website structure, mobile responsiveness, page speed, and overall user experience.
• Work closely with the Communications team to maintain consistency in tone, visuals, and messaging.

4. Digital Brand Presence & Consistency

• Ensure strong brand alignment across the website, digital campaigns, social media, newsletters, and online listings.
• Partner with design and communication teams to maintain Pathways’ brand voice and visual identity.
• Monitor and maintain accuracy across third-party listings, maps, and partner platforms.
• Support integrated school-wide digital branding initiatives.

5. Reporting, Insights & Stakeholder Communication

• Lead weekly performance review discussions with internal teams and agencies.
• Prepare and present monthly performance reports covering SEO, campaigns, link-building, and audits.
• Translate data into clear, actionable insights for leadership and stakeholders.
• Maintain strong coordination with internal teams and external partners.

6. Strategic Growth & Innovation

• Evaluate and recommend new digital initiatives, tools, platforms, and partnerships.
• Contribute to long-term digital marketing and enrolment growth strategy.
• Drive continuous improvement across digital performance, engagement, and brand visibility.

What We’re Looking For

• Strong expertise in SEO, performance marketing, and digital analytics
• Proven experience managing multi-channel digital campaigns
• Strategic thinker with hands-on execution capability
• Strong stakeholder management and communication skills
• Experience in education, premium brands, or service-led sectors preferred