Head of Digital Marketing

Digital marketing head job description
Here is a comprehensive job description for a Digital Marketing Head, outlining key responsibilities, qualifications, and skills. Job title: Head of Digital MarketingJob summaryThe Head of Digital Marketing is a senior-level position responsible for developing and implementing a comprehensive digital marketing strategy to drive brand visibility, lead generation, and business growth. This role involves leading a team of digital marketers, managing budgets, and analyzing performance data to optimize campaigns and maximize ROI. The ideal candidate is a data-driven leader with extensive experience across all major digital channels. Key responsibilities1. Strategic planning and executionDevelop and execute a robust, multi-channel digital marketing strategy, including SEO/SEM, social media, content, email, and display advertising.Align the digital strategy with overall business objectives and work closely with other departments like sales, product, and content.Stay up-to-date with emerging technologies and digital marketing trends to identify and pursue new growth opportunities. 2. Team leadership and managementLead, mentor, and nurture a team of digital marketing professionals, fostering a culture of innovation and collaboration.Conduct performance reviews, set clear goals, and provide development opportunities for team members.Manage relationships with external partners, such as digital agencies, to ensure strategic alignment. 3. Campaign oversight and optimizationOversee the end-to-end management of all digital campaigns, from ideation to launch and optimization.Manage the digital marketing budget and allocate resources effectively across different channels to maximize return on investment (ROI).Use a data-driven approach to optimize user experience, conversion funnels, and landing pages. 4. Performance analysis and reportingDefine and track key performance indicators (KPIs) and digital marketing metrics, such as traffic, conversion rates, and customer acquisition cost (CAC).Analyze marketing performance data to generate actionable insights and provide regular reports to senior management and other stakeholders.Benchmark campaign performance against competitor activities and industry standards to maintain a competitive edge. 5. Brand and content managementEnsure consistent brand messaging and voice across all digital platforms.Oversee content creation and distribution efforts, ensuring all content is engaging, relevant, and optimized for search engines.Drive thought leadership and brand-building campaigns through digital channels.

If you're interested, Kindly forward your resume to:- johnm022375@gmail.com