Head of Digital Marketing and Branding

About Rashmi Metaliks:

Job Summary:

Key Responsibilities:

1. Digital Marketing Strategy & Execution:

• Develop and execute a robust, integrated digital marketing strategy aligned with Rashmi Metaliks' business objectives, market expansion goals, and sales targets for diverse product lines (DI Pipes, TMT, etc.).
• Oversee all digital marketing channels including SEO, SEM (PPC), social media marketing, email marketing, content marketing, video marketing, and website management.
• Drive lead generation efforts through various digital campaigns, optimizing conversion funnels, and tracking lead quality.
• Implement marketing automation strategies to nurture leads and enhance customer engagement.
• Explore and integrate new digital technologies and platforms to enhance marketing effectiveness.

2. Brand Management & Positioning:

• Develop and maintain a strong, consistent brand voice and visual identity across all digital touchpoints for Rashmi Metaliks and its product categories.
• Lead initiatives to enhance brand reputation, thought leadership, and industry influence.
• Oversee the creation of compelling brand stories, narratives, and messaging that resonate with target B2B audiences (contractors, government bodies, engineers, distributors).
• Conduct regular brand health checks and competitive analysis to identify opportunities and ensure differentiation.

3. Content Strategy & Development:

• Formulate a comprehensive content strategy for digital platforms, including website content, blogs, whitepapers, case studies, infographics, videos, and social media posts.
• Ensure all content is SEO-optimized, engaging, informative, and positions Rashmi Metaliks as an industry leader.
• Collaborate with internal subject matter experts (engineering, sales, R&D) to develop technical and value-driven content.

4. Analytics, Reporting & Optimization:

• Define key performance indicators (KPIs) for all digital marketing and branding initiatives.
• Utilize advanced analytics tools (Google Analytics, CRM dashboards, social media insights) to track, measure, and report on campaign performance, website traffic, engagement, and ROI.
• Provide data-driven insights and recommendations for continuous optimization of strategies and campaigns.
• Manage and allocate the digital marketing budget effectively, ensuring maximum ROI.

5. Team Leadership & Development:

• Build, lead, mentor, and develop a high-performing digital marketing team (internal and external agencies).
• Foster a culture of innovation, collaboration, and continuous learning within the team.
• Set clear objectives, provide regular feedback, and support the professional growth of team members.

6. Cross-functional Collaboration:

• Work closely with the Sales, Product Development, and Corporate Communications teams to ensure integrated marketing and sales efforts.
• Collaborate with the IT department for website functionality, security, and digital infrastructure.
• Engage with external agencies, vendors, and technology partners as needed.

Qualifications:

• Education:

  Bachelor's degree in Marketing, Business Administration, Digital Media, Communications, or a related field. Master's degree (MBA) in Marketing preferred.

• Experience:

• 12+ years of progressive experience in digital marketing, with at least 5 years in a senior leadership role (e.g., Head of Digital, Digital Marketing Director, or equivalent).
• Proven experience in B2B marketing, preferably within the manufacturing, metals, heavy industry, or infrastructure sectors.
• Demonstrated success in developing and executing comprehensive digital marketing and branding strategies that yielded measurable business results.
• Experience managing significant digital marketing budgets and external agencies.

• Skills:

• Deep expertise in SEO, SEM/PPC, content marketing, social media strategy (LinkedIn, Twitter, YouTube are key for B2B), email marketing, and marketing automation platforms.
• Strong understanding of web analytics tools (Google Analytics, Google Tag Manager, etc.) and CRM systems.
• Exceptional leadership, team management, and interpersonal skills.
• Excellent written and verbal communication skills, with the ability to articulate complex concepts clearly and persuasively.
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Strategic thinker with a strong business acumen and understanding of industry trends.
• Familiarity with the latest digital marketing technologies and best practices.