Job
Description
Build Plan and implement overall Digital Marketing Strategy, Design & execute campaigns on Google Ads and track appropriate success metrics, goals, and budgets. • Should have exposure working for international Market, especially western Market for lead generation. • Led marketing efforts designed to increase awareness and generate leads through a variety of digital channels. • Analysing metrics and communicating results including traffic and conversion statistics, lead generation, and pipeline impact. • Evaluate, prioritize, and lead each campaign and tactical opportunity based on expected demand generation performance. • Create and execute end-to-end SEO, social media, and paid marketing campaigns to position Imagination as a leader in the space. • Responsible to drive high-quality user acquisition (predominantly Google SEM, Metasearch partners, Ad Networks, Affiliates & Facebook). • Strategize, implement, and launch new creative inbound lead generation funnels. • Plan and execute demand generation tactics and activities. • Be a team player to craft marketing content and execute dedicated marketing campaigns. • Analyse and report marketing KPIs to track impact, optimize and improve the overall brand positioning. • Perform ongoing technical SEO audits, On page SEO, and backlink strategies to our website and blog pages • Manage social media calendar and oversee social media efforts by planning, developing, and publishing strategic content across multiple platforms (LinkedIn, Twitter, Instagram, Facebook, YouTube etc). • Conduct ongoing keyword research including discovery and expansion of keyword opportunities and optimize website content to improve search engine rankings. • Develop and implement digital marketing campaigns across multiple platforms, including social media, email marketing, and paid advertising. • Hands-on knowledge of SEO & Analytics tools - Search Console, Google Analytics, Google Tag Manager, SEMrush, Ahrefs, etc. • Perform competitive analysis and distinguish gaps in our content and identify areas in our website design which needs improvement. • Preparing monthly reports and make recommendations for ongoing improvements with the rest of the team. Please share your cv to preethi.g@amplelogic.com Show more Show less
