Head of Digital Marketing

Job Description

A Head of Digital Marketing leads and manages the digital marketing team, developing and implementing strategies to achieve business goals, including driving sales, generating leads, and improving brand awareness. This role involves planning, executing, and optimizing digital marketing campaigns across various channels, as well as staying current with the latest trends and technologies. Key Responsibilities of a Head of Digital Marketing: Strategy Development: Creating and implementing comprehensive digital marketing strategies that align with business objectives. Team Management: Overseeing and mentoring a team of digital marketers, including SEO specialists, social media managers, content writers, and email marketers. Campaign Execution: Planning, executing, and optimizing digital marketing campaigns across various channels, such as email, social media, search, and website. Performance Analysis: Analyzing digital marketing data and metrics to measure campaign effectiveness, identify areas for improvement, and track ROI. Budget Management: Managing and allocating the digital marketing budget effectively. Cross-functional Collaboration: Working with internal teams and external partners to ensure the integration of digital marketing efforts with overall marketing and business objectives. Trend Monitoring: Staying up-to-date with the latest digital marketing trends, technologies, and best practices. Customer Acquisition & Retention: Driving client acquisition and retention through various digital marketing channels. Relationship Building: Building and maintaining strong relationships with key stakeholders. Data-Driven Decision Making: Using data to make informed decisions about digital marketing strategies and tactics. Team - Manage team of juniors for productivity and performance T Job Types: Full-time, Permanent Pay: From ₹600,000.00 per year Benefits: Health insurance Leave encashment Paid sick time Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Work Location: In person