Head of Digital Marketing

As the Head of Digital Marketing at our institution located in Greater Noida, you will play a crucial role in shaping our digital strategy to drive lead generation, enhance brand visibility, and increase student enrollments. Your expertise in managing various digital channels such as social media, SEO/SEM, websites, and digital campaigns will be instrumental in aligning our efforts with institutional goals. Key Responsibilities: - Develop and implement digital marketing strategies to generate high-quality leads and boost admissions. - Enhance and manage our institution's social media presence, content, and engagement levels across multiple platforms. - Strategize and oversee SEO, SEM, Google Ads, and paid campaigns to achieve maximum return on investment. - Monitor website performance, analytics, and user experience, ensuring readiness for AEO (Answer Engine Optimization). - Collaborate with creative and content teams to create impactful digital communications and campaigns. - Analyze performance metrics to optimize digital initiatives and increase lead conversions. - Keep abreast of digital trends in the education sector to maintain a competitive edge. Qualifications & Experience: - Bachelor's/Master's degree in Marketing, Digital Media, or a related field. - Minimum of 3-5 years of experience in digital marketing, with a preference for experience in an educational institution (mandatory). - Strong grasp of lead funnels, AEO/SEO, and analytics for digital campaigns. - Exceptional leadership, analytical, and communication skills. Thank you for considering this opportunity to lead our digital marketing efforts at the institution.,