Head of Digital Marketing

Accurate Group of Institutions

3 - 5 years

0 Lacs

gautam buddha nagar uttar pradesh india

Posted:8 hours ago| Platform:

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Skills Required

marketing strategy seo strategies drive content engagement ads analytics optimization communication analyze metrics leadership

Work Mode

On-site

Job Type

Full Time

Job Description

Location:

Department:

Job Overview:

lead generation, brand visibility, and increasing student enrollments

Key Responsibilities:

Develop and execute digital marketing strategies to
generate quality leads and drive admissions
.
Manage and enhance the institution’s
social media presence
, content, and engagement across platforms.
Plan and monitor
SEO, SEM, Google Ads, and paid campaigns
to maximize ROI.
Oversee
website performance, analytics, and user experience
, ensuring AEO (Answer Engine Optimization) readiness.
Coordinate with creative and content teams for impactful digital communication and campaigns.
Track and analyze performance metrics to
optimize digital initiatives and lead conversions
.
Stay updated on digital trends in the
education sector
to maintain competitive edge.

Qualifications & Experience:

Bachelor’s/Master’s degree in Marketing, Digital Media, or related field.
Minimum 3-5 years of experience in digital marketing
, preferably in an
educational institution
(mandatory).
Strong understanding of lead funnels, AEO/SEO, and digital campaign analytics.
Excellent leadership, analytical, and communication skills.

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