IIDE is an online and offline digital marketing training institute based in India. They offer various courses ranging from basic digital marketing to advanced training in various digital marketing specializations.
Mumbai, Mumbai Suburban, Mumbai (All Areas)
INR 7.0 - 13.0 Lacs P.A.
Work from Office
Full Time
Work Timings: 10:15 am - 7:15 pm Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off) Location: Lower Parel, Mumbai (5 minutes from Railway Station) Reports to: Sr. Manager Work Mode: 100% Work from Office Age Criteria: Upto 30 years Why IIDE: IIDE is Asias most trusted digital marketing institute, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape. About the Role: As the Growth Marketing Team Lead at Lower Parel, Mumbai , you will play a pivotal role in driving customer engagement and retention through multi-channel marketing strategies. This role involves managing marketing automation tools, crafting compelling campaigns, and collaborating with the team to foster long-term customer relationships. You will help lead retention strategies while working cross-functionally to uphold high standards across all campaigns and initiatives. What You'll Do: Customer Retention Strategy and Execution: Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints. Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement. Marketing Automation and Campaign Management: Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage. Collaborate in designing and executing customer journeys that support long-term retention goals. Team Collaboration: Work closely with the retention marketing team to manage projects and campaigns. Provide input and support to ensure team goals are met. Performance Analysis and Optimization: Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates. Assist in providing data-driven insights for continuous improvement of retention strategies. Requirements Who You Are: Must-Have: Experience: Minimum of 2 years in retention/growth marketing, focusing on multi-channel strategy and campaign execution. Technical Skills: Experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms. Analytical Skills: Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement. Communication Skills: Exceptional written and verbal communication skills, especially for crafting engaging content. Team Collaboration: Proven ability to work collaboratively with team members to achieve performance optimization and growth. Data Proficiency: Proficient in Google Sheets, Excel, including functions like VLOOKUP, Pivots, and SUMIFS for data management. Should Have: Strategic Mindset: Ability to assist in designing and implementing comprehensive retention strategies across Email, SMS, and WhatsApp. Customer Journeys: Proficiency in creating customer lifecycle journeys to engage users at various touchpoints. Referral Program Management: Experience in supporting referral programs to increase customer loyalty. Problem-Solving: Ability to provide insights for continuous campaign optimization and address challenges proactively. Nice to Have: Industry Knowledge: Understanding of the latest trends and best practices in retention marketing. Innovation: Ability to suggest innovative ideas to enhance marketing strategies based on previous experiences. Cross-Channel Coordination: Experience in collaborating with other marketing teams. Adaptability: Ability to thrive in fast-paced environments with shifting priorities. If you're a strategic thinker with a passion for retention marketing and teamwork, we encourage you to apply and help enhance our customer engagement and loyalty efforts.
Mumbai, Mumbai Suburban, Mumbai (All Areas)
INR 7.0 - 14.0 Lacs P.A.
Work from Office
Full Time
Work Timings: 10:15 am - 7:15 pm Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off) Location: Lower Parel, Mumbai (5 minutes from Railway Station) Reports to: Sr. Manager Work Mode: 100% Work from Office Age Criteria: Upto 30 years Why IIDE: IIDE is Asias most trusted digital marketing institute, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape. About the Role: As the Retention Marketing Lead at Lower Parel, Mumbai , you will play a pivotal role in driving customer engagement and retention through multi-channel marketing strategies. This role involves managing marketing automation tools, crafting compelling campaigns, and collaborating with the team to foster long-term customer relationships. You will help lead retention strategies while working cross-functionally to uphold high standards across all campaigns and initiatives. What You'll Do: Customer Retention Strategy and Execution: Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints. Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement. Marketing Automation and Campaign Management: Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage. Collaborate in designing and executing customer journeys that support long-term retention goals. Team Collaboration: Work closely with the retention marketing team to manage projects and campaigns. Provide input and support to ensure team goals are met. Performance Analysis and Optimization: Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates. Assist in providing data-driven insights for continuous improvement of retention strategies. Requirements Who You Are: Must-Have: Experience: Minimum of 2 years in retention marketing, focusing on multi-channel strategy and campaign execution. Technical Skills: Experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms. Analytical Skills: Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement. Communication Skills: Exceptional written and verbal communication skills, especially for crafting engaging content. Team Collaboration: Proven ability to work collaboratively with team members to achieve performance optimization and growth. Data Proficiency: Proficient in Google Sheets, Excel, including functions like VLOOKUP, Pivots, and SUMIFS for data management. Should Have: Strategic Mindset: Ability to assist in designing and implementing comprehensive retention strategies across Email, SMS, and WhatsApp. Customer Journeys: Proficiency in creating customer lifecycle journeys to engage users at various touchpoints. Referral Program Management: Experience in supporting referral programs to increase customer loyalty. Problem-Solving: Ability to provide insights for continuous campaign optimization and address challenges proactively. Nice to Have: Industry Knowledge: Understanding of the latest trends and best practices in retention marketing. Innovation: Ability to suggest innovative ideas to enhance marketing strategies based on previous experiences. Cross-Channel Coordination: Experience in collaborating with other marketing teams. Adaptability: Ability to thrive in fast-paced environments with shifting priorities. If you're a strategic thinker with a passion for retention marketing and teamwork, we encourage you to apply and help enhance our customer engagement and loyalty efforts.
Mumbai, Mumbai (All Areas)
INR 3.0 - 5.0 Lacs P.A.
Work from Office
Full Time
Job Description WHY IIDE IIDE is Asias most trusted digital marketing institute, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape. ABOUT THE ROLE The Associate will manage operational, academic, and communication activities for colleges and universities under various Partnership projects. The role includes Digital marketing courses and trainer management, student coordination, content uploading via LMS, reporting, and Confidential links sharing with institutes, trainers, and internal teams (E.g. MOU, Content etc.). Note: This role requires flexible working on Saturdays and Sundays (1st half), depending on project and academic requirements. Occasional travel to the partner colleges may be required. Work location: IIDE campus, Andheri West. Timings: 9:30 am- 6:30 pm Key Responsibilities: College/University Project Management: Manage requirements for Partnership/EdTech projects. Handle academic operations from start to finish. Course Monitoring & Student Coordination: Track course progress and share feedback with faculty. Connect with students via Calls, Emails, and WhatsApp. Set up online classrooms and manage institute assets. Content & LMS Management: Upload course material on college portals and IIDE LMS. Ensure timely updates for students and trainers. Trainer Management: Source and onboard trainers (scrapping and outreach). Support trainers and resolve their queries. Internal Communication: Act as a bridge between the College, trainer, and internal teams. Share regular updates on course schedules and guidelines. Reporting & Analysis: Create reports on course progress, engagement, and operations. Analyze student and trainer feedback to suggest improvements. Stakeholder Management: Follow up with colleges, trainers, and teams for smooth operations. Process Planning: Contribute ideas to improve internal processes and project planning. Skills Required: Excellent English communication (written and verbal). Interest in student interactions. Strong organization and multi-tasking abilities. Proficient in Google Workspace (Sheets, Docs, Drive). Comfortable with WhatsApp, Zoom, and email automation tools. Active LinkedIn user for trainer outreach. Familiarity with LMS platforms and digital tools. Preferred Qualifications: Bachelors degree Experience Required: 1-3 years of experience Preferably with experience in the education sector or project coordination
Mumbai, Mumbai Suburban, Mumbai (All Areas)
INR 2.5 - 3.75 Lacs P.A.
Work from Office
Full Time
Work Timings: 10:15 am 7:15 pm Working Days: Monday to Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off) Location: Lower Parel, Mumbai (5 minutes from Railway Station) Reports to: Retention Marketing Manager Work Mode: 100% Work from Office Age Criteria: Up to 30 years Why IIDE: IIDE is Asia’s most trusted digital marketing institute, offering government-recognized online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape. About the Role: As a Retention Marketing Associate at IIDE’s Lower Parel campus, you will play a key role in executing and optimizing retention campaigns across Email, SMS, and WhatsApp channels. You will work closely with cross-functional teams to coordinate campaign execution, manage audience segmentation, monitor campaign performance, and maintain high content and data standards. This is an ideal opportunity for someone with a strategic mindset, technical proficiency, and a passion for data-driven marketing. What You'll Do: Campaign Execution & Coordination: Execute marketing campaigns via Email, SMS, and WhatsApp using tools like MoEngage, Leadsquared, Chat360, and Make. Collaborate with internal teams to align messaging and promotional strategies across platforms. Write clear and engaging copy for campaigns in coordination with the content team. Data Segmentation & Analysis: Analyze customer data from CRM systems to identify trends and segmentation opportunities. Create targeted audience segments to improve personalization and engagement rates. Conduct daily performance analysis of campaigns, providing insights for improvement. Cross-functional Collaboration: Work with various departments to ensure alignment and consistency in CRM efforts. Support the implementation of customer journey automation flows to boost retention. Requirements Must-Have: Experience: 1–2 years of hands-on experience in executing SMS, WhatsApp, and email campaigns. Tech & Tools: Strong understanding of marketing logic, workflows, and automation platforms such as MoEngage, Leadsquared, Chat360, and Make. Data Skills: Proficient in Google Sheets with the ability to use formulas for data segmentation and performance tracking. Digital Marketing Acumen: Basic understanding of digital marketing concepts and metrics. Communication: Strong written communication skills for crafting clear, concise messaging. Analytical Mindset: Ability to interpret data, extract insights, and suggest optimizations for better performance. Nice to Have: Innovation: Ability to recommend creative campaign improvements based on campaign data. Team Player: Collaborative attitude and the ability to thrive in a fast-paced, goal-oriented environment. Attention to Detail: Strong focus on content quality, campaign accuracy, and data hygiene. If you're excited about using marketing automation and customer insights to make a meaningful impact, we’d love to have you on our team.
Mumbai
INR 9.0 - 13.0 Lacs P.A.
Work from Office
Full Time
As a Paid Media - Sr. Associate at IIDEs Lower Parel office, you will play a critical role in strategizing, leading, and optimizing paid advertising campaigns across multiple platforms. Your core objective is to generate high-quality leads through performance-driven media buying. This role requires both analytical precision and strategic vision, as well as the ability to collaborate across departments to drive growth through digital advertising. What Youll Do: Campaign Strategy & Execution: Develop and execute a full-funnel paid media strategy across platforms such as Google, YouTube, Facebook, Instagram, LinkedIn, Quora, and Bing. Create, manage, and optimize paid media campaigns including Search, Display, Video, and Re-marketing ads. Data-Driven Optimization: Track and analyze campaign metrics (CTR, CPC, CPL, ROI) to drive ongoing improvements and growth. Use insights from Google Analytics and CRM to optimize campaigns and target new opportunities. Reverse-engineer media budgets based on lead targets and revenue goals. Creative Collaboration: Write and test ad copies for various platforms; give clear creative briefs to designers and video editors. Strategize and review landing pages and content to maximize conversions and lead quality. Audience & Segmentation: Conduct consumer profiling to define target audience personas and map digital touchpoints. Clean and upload audience databases for custom targeting on platforms like Facebook Ads. Requirements Must-Have: Experience: Minimum 13 years in paid media campaign execution with experience managing a small team. Platform Expertise: Hands-on experience with Google Ads (Search, Display, Video), Facebook Ads Manager, Bing, LinkedIn Ads, and Quora Ads. Analytical Skills: Strong understanding of campaign metrics, budget forecasting, and ROI analysis. Proficient in Google Analytics. Communication: Excellent written and verbal communication skills for team coordination and ad copywriting. Technical Skills: Proficiency in MS Excel and Google Sheets for audience segmentation and reporting. Should Have: Strong grasp of keyword bidding strategies, match types, remarketing logic, and landing page testing. Experience strategizing content for ad creatives and landing pages. Nice to Have: Basic knowledge of WordPress, CRM systems, Email & SMS marketing, and marketing automation tools. Ability to ideate growth strategies based on historical campaign performance and market insights.
Mumbai
INR 2.5 - 7.5 Lacs P.A.
Work from Office
Full Time
Job Description Role: Admissions Counselor Department: Admissions Location: Mumbai-Lower Parel (West) Work Mode: 100% Work from Office Why IIDE: IIDE is Asias most trusted digital marketing institute, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape. About the Role: As the Admissions Counselor at South Extension 2, Delhi, you will play a pivotal role in guiding students about IIDEs Digital Marketing Courses in the Undergraduate & Graduate categories. This role involves managing and converting leads while achieving enrollment, revenue, and collection targets. You will work closely with prospective learners to support their journey and ensure a seamless admission experience. What You'll Do: Lead Management & Conversion: Manage and convert leads for various digital marketing programs. Own the complete sales closing life cycle for assigned leads. Achieve weekly enrollment, revenue, and collection targets. Counseling & Coordination: Provide detailed information and counseling to prospective learners via phone, email, and chat. Interview and coordinate admissions formalities for new joiners. Attend walk-ins and counsel potential learners on admissions-related queries. Follow up with prospective leads who have visited IIDE. Fee Collection & Vendor Coordination: Assist students in the fee collection process. Coordinate with external vendors, such as education loan providers, for seamless admissions. Work with different departments to ensure a hassle-free admission process. Sales Optimization & Reporting: Improve and maintain sales conversion rates. Generate referral sales and reactivate old/lost applications to meet batch targets. Maintain a revenue mindset, optimize sales strategies for existing product mix, and deliver on KPIs. Requirements Experience: 2-8 years of work experience in a similar role. Skills: Outstanding communication (written and verbal) and presentation skills. Strong interpersonal skills and ability to build trust with potential learners. Excellent closure techniques and convincing skills. Ability to multitask and work effectively in high-pressure, fast-paced environments. Revenue-focused with a strong ability to think numerically and optimize sales strategies. Traits: Hardworking, dedicated, and determined. Great listener and trustworthy individual. Must be residing in Delhi. Expected Deliverables/KPIs: Meet weekly and monthly admissions targets. Generate referral sales as per targets. Reactivate old/lost applications to ensure batch target achievement. Improve and maintain sales conversion rates.
Mumbai, Mumbai (All Areas)
INR 2.0 - 6.0 Lacs P.A.
Work from Office
Full Time
Why IIDE? At IIDE, we are dedicated to creating a supportive and collaborative work environment that promotes professional growth and impactful contributions. As a leading institution in digital education, we offer competitive salaries and numerous opportunities for career development. Join us to be part of a dynamic team focused on shaping the future of digital marketing education and making a significant difference in students' lives. About the Role As the Associate - Program Coordinator for the Online Program at IIDE, you will play a crucial role in delivering an exceptional experience to students. This includes managing virtual classrooms, coordinating with trainers and students, ensuring proper utilization of the Learning Management System (LMS), and overseeing various administrative and operational tasks. You will also analyze and improve student satisfaction and loyalty through CSAT and NPS monitoring. What You'll Do Classroom Setup and Management Coordinate and set up online and hybrid classrooms to ensure seamless sessions. Manage trainer schedules using Google calendars to optimize availability and coordination. LMS and Reporting Oversee the Learning Management System (LMS) to ensure its effective utilization by trainers and students. Generate, analyze, and present reports on course progress and other key metrics to management. Student Orientation and Coordination Conduct virtual orientation sessions to familiarize students with the program, LMS, and support tools. Serve as the primary point of contact for students, resolving queries via CRM, calls, emails, and WhatsApp. Industry Engagement Coordinate with industry professionals for guest sessions, enhancing the learning experience. Act as a support liaison for trainers, addressing any program-related concerns. Course Monitoring Track and ensure course progress aligns with predefined schedules and quality benchmarks. Communicate updates about schedules, deadlines, and program details effectively to trainers and students. CSAT and NPS Monitoring Measure and improve CSAT (Customer Satisfaction Score) by analyzing feedback and addressing improvement areas. Track NPS (Net Promoter Score) to enhance program satisfaction and identify factors influencing student referrals. SOP Compliance and Moderation Ensure all program activities align with predefined Standard Operating Procedures (SOPs). Assist in the moderation of final course results and oversee the generation of marksheets. Data Management Follow up on the NSDC portal for accurate data uploads and certificate generation. Analyze and compile feedback and statistical data, presenting detailed reports weekly and monthly. Who You Are Must-Have Minimum 2 years of experience in program coordination, student operations, or a related role. Excellent communication skills, both written and spoken (English). Proficiency in Google Workspace (Sheets, Docs, GDS, etc.). Knowledge of tools like WhatsApp Messenger, Zoom, and email automation tools (GMass, Mail Merge, or MailChimp) is a plus. Proficient LinkedIn user for professional outreach. Qualification Graduation/Postgraduate degree in any stream. Strong written and verbal communication skills in English. Should Have Experience in student coordination or educational operations is desirable. Nice to Have Additional experiences or skills in educational management or operations. Certifications or training that could enhance performance in the role.
Mumbai, Mumbai (All Areas)
INR 2.0 - 6.0 Lacs P.A.
Work from Office
Full Time
Why IIDE? IIDE is Asias most trusted digital marketing institute with students from 10+ countries. We pride ourselves on being a one-of-a-kind institute that aims to equip learners with the skills, knowledge and mindset needed to compete successfully in the digital landscape. About the Role As the Associate - Program Coordinator for the Online Program at IIDE, you will play a crucial role in delivering an exceptional experience to students. This includes managing virtual classrooms, coordinating with trainers and students, ensuring proper utilization of the Learning Management System (LMS), and overseeing various administrative and operational tasks. You will also analyze and improve student satisfaction and loyalty through CSAT and NPS monitoring. What You'll Do Classroom Setup and Management Coordinate and set up online and hybrid classrooms to ensure seamless sessions. Manage trainer schedules using Google calendars to optimize availability and coordination. LMS and Reporting Oversee the Learning Management System (LMS) to ensure its effective utilization by trainers and students. Generate, analyze, and present reports on course progress and other key metrics to management. Student Orientation and Coordination Conduct virtual orientation sessions to familiarize students with the program, LMS, and support tools. Serve as the primary point of contact for students, resolving queries via CRM, calls, emails, and WhatsApp. Industry Engagement Coordinate with industry professionals for guest sessions, enhancing the learning experience. Act as a support liaison for trainers, addressing any program-related concerns. Course Monitoring Track and ensure course progress aligns with predefined schedules and quality benchmarks. Communicate updates about schedules, deadlines, and program details effectively to trainers and students. CSAT and NPS Monitoring Measure and improve CSAT (Customer Satisfaction Score) by analyzing feedback and addressing improvement areas. Track NPS (Net Promoter Score) to enhance program satisfaction and identify factors influencing student referrals. SOP Compliance and Moderation Ensure all program activities align with predefined Standard Operating Procedures (SOPs). Assist in the moderation of final course results and oversee the generation of marksheets. Data Management Follow up on the NSDC portal for accurate data uploads and certificate generation. Analyze and compile feedback and statistical data, presenting detailed reports weekly and monthly. Who You Are Must-Have Minimum 2 years of experience in program coordination, student operations, or a related role. Excellent communication skills, both written and spoken (English). Proficiency in Google Workspace (Sheets, Docs, GDS, etc.). Knowledge of tools like WhatsApp Messenger, Zoom, and email automation tools (GMass, Mail Merge, or MailChimp) is a plus. Proficient LinkedIn user for professional outreach. Qualification Graduation/Postgraduate degree in any stream. Strong written and verbal communication skills in English. Should Have Experience in student coordination or educational operations is desirable. Nice to Have Additional experiences or skills in educational management or operations. Certifications or training that could enhance performance in the role.
Mumbai
INR 3.0 - 7.0 Lacs P.A.
Work from Office
Full Time
As the Associate - Program Coordinator for the Online Program at IIDE, you will play a crucial role in delivering an exceptional experience to students. This includes managing virtual classrooms, coordinating with trainers and students, ensuring proper utilization of the Learning Management System (LMS), and overseeing various administrative and operational tasks. You will also analyze and improve student satisfaction and loyalty through CSAT and NPS monitoring. What Youll Do Classroom Setup and Management Coordinate and set up online and hybrid classrooms to ensure seamless sessions. Manage trainer schedules using Google calendars to optimize availability and coordination. LMS and Reporting Oversee the Learning Management System (LMS) to ensure its effective utilization by trainers and students. Generate, analyze, and present reports on course progress and other key metrics to management. Student Orientation and Coordination Conduct virtual orientation sessions to familiarize students with the program, LMS, and support tools. Serve as the primary point of contact for students, resolving queries via CRM, calls, emails, and WhatsApp. Industry Engagement Coordinate with industry professionals for guest sessions, enhancing the learning experience. Act as a support liaison for trainers, addressing any program-related concerns. Course Monitoring Track and ensure course progress aligns with predefined schedules and quality benchmarks. Communicate updates about schedules, deadlines, and program details effectively to trainers and students. CSAT and NPS Monitoring Measure and improve CSAT (Customer Satisfaction Score) by analyzing feedback and addressing improvement areas. Track NPS (Net Promoter Score) to enhance program satisfaction and identify factors influencing student referrals. SOP Compliance and Moderation Ensure all program activities align with predefined Standard Operating Procedures (SOPs). Assist in the moderation of final course results and oversee the generation of marksheets. Data Management Follow up on the NSDC portal for accurate data uploads and certificate generation. Analyze and compile feedback and statistical data, presenting detailed reports weekly and monthly. Who You Are Must-Have Minimum 2 years of experience in program coordination, student operations, or a related role. Excellent communication skills, both written and spoken (English). Proficiency in Google Workspace (Sheets, Docs, GDS, etc.). Knowledge of tools like WhatsApp Messenger, Zoom, and email automation tools (GMass, Mail Merge, or MailChimp) is a plus. Proficient LinkedIn user for professional outreach. Qualification Graduation/Postgraduate degree in any stream. Strong written and verbal communication skills in English. Should Have Experience in student coordination or educational operations is desirable. Nice to Have Additional experiences or skills in educational management or operations. Certifications or training that could enhance performance in the role.
Mumbai
INR 11.0 - 16.0 Lacs P.A.
Work from Office
Full Time
As the Director of Marketing , you will be responsible for shaping and executing IIDEs marketing strategy across digital, performance, creative, and brand channels. You will lead a high-performing team to drive lead generation, brand awareness, and customer acquisition while optimizing marketing spends and enhancing the user experience. This role requires a strong analytical mindset, strategic planning, and innovative thinking to align marketing efforts with business goals. What Youll Do: Marketing Strategy & Budgeting: Develop and execute a comprehensive marketing plan aligned with business objectives. Plan, budget, and forecast lead requirements to meet growth targets. Optimize marketing spends across digital and traditional channels to maximize ROI. Performance & Digital Marketing: Oversee multi-channel campaigns across SEO, SEM, Social Media, Email, SMS, and 3rd Party Channels to drive traffic and conversions. Lead Google Ads, Facebook Ads, and paid media strategies for effective customer acquisition. Track and analyze conversion rates across various channels to optimize performance. Implement A/B testing, customer journey analysis, and marketing automation for efficiency. Creative & Brand Management: Define and strengthen IIDEs brand identity, messaging, and positioning . Lead content and storytelling strategies to enhance brand engagement. Collaborate with creative teams/ agencies/ influencers to produce high-quality ads, landing pages, and campaign assets . Lead Generation & Conversion Optimisation: Develop and optimize landing pages and user funnels for improved conversions. Identify trends, insights, and customer behaviors to enhance lead quality. Align marketing strategies with sales teams for better lead flow and conversion tracking. Collaboration & Stakeholder Management: Work closely with internal teams, agencies, and vendor partners to execute marketing initiatives. Communicate, coordinate, and educate sales teams on marketing plans for better target allotment. Ensure seamless integration between marketing efforts and business goals. Team Leadership & Innovation: Lead and mentor a team of 25+ digital marketing professionals across various marketing functions. Drive innovation by brainstorming and implementing new creative growth strategies. Stay updated with industry trends, emerging tools, and best practices to maintain a competitive edge. Who You Are: Must-Have: 10+ years of experience in digital, performance, and brand marketing. Proven track record in SEO, SEM, social media, paid campaigns and retention marketing . Experience managing a team of 10+ members or multiple agencies . Strong analytical skills with the ability to interpret data and optimise strategies. Should Have: Expertise in Google Ads, Facebook Ads, and website analytics tools . Knowledge of landing page optimisation, UI/UX best practices, and A/B testing . Strong understanding of brand storytelling, content marketing, and creative strategy . Technical knowledge of handling a website and technical teams Experience in the EdTech or Education Industry Nice to Have: Basic HTML, CSS, and JavaScript proficiency for UI/UX enhancements. Familiarity with automation tools for quick reports and analysis .
Mumbai
INR 2.0 - 4.0 Lacs P.A.
Work from Office
Full Time
Job Description Work Timings: 10:15 am - 7:15 pm Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off) Location: Andheri, Mumbai (5 minutes from Railway Station) Work Mode: 100% Work from Office Why IIDE: At IIDE, we are dedicated to creating a supportive and collaborative work environment that promotes professional growth and impactful contributions. As a leading institution in digital education, we offer competitive salaries and numerous opportunities for career development. Join us to be part of a dynamic team focused on shaping the future of digital marketing education and making a significant difference in students' lives. About the Role: As the Corporate Relations and Outreach Associate at Andheri, Mumbai, you will play a critical role in expanding our corporate partnerships and fostering relationships with leading agencies and brands. This position involves working closely with students and employers to drive career development, facilitate job placements, and enhance student employability. Your efforts will be key in nurturing long-term corporate relationships that benefit both students and employers. What You'll Do: Corporate Business Development: Cultivate and manage partnerships to meet set targets, ensuring the growth of both new and existing relationships. Lead outreach initiatives to onboard top agencies and brands, expanding recruitment opportunities across various industries in India and globally. Stakeholder Engagement & Partner Acquisition: Engage with teams, HR professionals, senior executives, and business unit heads across industries, including digital advertising agencies and brands. Develop a robust network to support recruitment activities and career placements for students. Relationship Building, Student, and Employer Engagement: Maintain and strengthen employer relationships to understand hiring needs and promote student opportunities. Collaborate with industry leaders to plan job fairs, networking events, workshops, and masterclasses, creating valuable connections for students. Job Placement, Student Interaction, & Career Mentorship: Engage with students to understand their career aspirations, providing mentorship and guidance in career mapping. Assist students with job placements by aligning them with suitable opportunities and supporting them in resume building and interview preparation. Offer advice on job and internship openings, application procedures, and interview techniques. Database Management & Reporting: Maintain an organized database of job listings, employer contacts, and student profiles. Track student placements and provide data-driven insights to assess the effectiveness of the placement program. Additional Duties: Perform any other reasonable duties as requested by management, aligned with the broad scope of the position. Requirements Who You Are: Must-Have: 1-3 years of experience in reputed B-Schools or educational institutions, specifically in the placement division. Strong verbal and written communication skills for engaging with students and employers. Proficiency in Google Workspace (Sheets, Docs, Slides, etc.). Analytical abilities to identify opportunities and develop strategies for corporate engagement. Should Have: Experience in corporate business development, account management, and partnership acquisition. Exceptional networking and negotiation skills. Nice to Have: Prior experience with career services or talent partnerships. Educational Background: Graduate from any stream. Location Preference: Candidates residing in Mumbai will be given preference.
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