Job
Description
As a Paid Media - Sr. Associate at IIDEs Lower Parel office, you will play a critical role in strategizing, leading, and optimizing paid advertising campaigns across multiple platforms. Your core objective is to generate high-quality leads through performance-driven media buying. This role requires both analytical precision and strategic vision, as well as the ability to collaborate across departments to drive growth through digital advertising. What Youll Do: Campaign Strategy & Execution: Develop and execute a full-funnel paid media strategy across platforms such as Google, YouTube, Facebook, Instagram, LinkedIn, Quora, and Bing. Create, manage, and optimize paid media campaigns including Search, Display, Video, and Re-marketing ads. Data-Driven Optimization: Track and analyze campaign metrics (CTR, CPC, CPL, ROI) to drive ongoing improvements and growth. Use insights from Google Analytics and CRM to optimize campaigns and target new opportunities. Reverse-engineer media budgets based on lead targets and revenue goals. Creative Collaboration: Write and test ad copies for various platforms; give clear creative briefs to designers and video editors. Strategize and review landing pages and content to maximize conversions and lead quality. Audience & Segmentation: Conduct consumer profiling to define target audience personas and map digital touchpoints. Clean and upload audience databases for custom targeting on platforms like Facebook Ads. Requirements Must-Have: Experience: Minimum 13 years in paid media campaign execution with experience managing a small team. Platform Expertise: Hands-on experience with Google Ads (Search, Display, Video), Facebook Ads Manager, Bing, LinkedIn Ads, and Quora Ads. Analytical Skills: Strong understanding of campaign metrics, budget forecasting, and ROI analysis. Proficient in Google Analytics. Communication: Excellent written and verbal communication skills for team coordination and ad copywriting. Technical Skills: Proficiency in MS Excel and Google Sheets for audience segmentation and reporting. Should Have: Strong grasp of keyword bidding strategies, match types, remarketing logic, and landing page testing. Experience strategizing content for ad creatives and landing pages. Nice to Have: Basic knowledge of WordPress, CRM systems, Email & SMS marketing, and marketing automation tools. Ability to ideate growth strategies based on historical campaign performance and market insights.
