Growth Marketing Team Lead

Work Timings: 10:15 am - 7:15 pm Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off) Location: Lower Parel, Mumbai (5 minutes from Railway Station) Reports to: Sr. Manager Work Mode: 100% Work from Office Age Criteria: Upto 30 years Why IIDE: IIDE is Asias most trusted digital marketing institute, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape. About the Role: As the Growth Marketing Team Lead at Lower Parel, Mumbai , you will play a pivotal role in driving customer engagement and retention through multi-channel marketing strategies. This role involves managing marketing automation tools, crafting compelling campaigns, and collaborating with the team to foster long-term customer relationships. You will help lead retention strategies while working cross-functionally to uphold high standards across all campaigns and initiatives. What You'll Do: Customer Retention Strategy and Execution: Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints. Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement. Marketing Automation and Campaign Management: Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage. Collaborate in designing and executing customer journeys that support long-term retention goals. Team Collaboration: Work closely with the retention marketing team to manage projects and campaigns. Provide input and support to ensure team goals are met. Performance Analysis and Optimization: Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates. Assist in providing data-driven insights for continuous improvement of retention strategies. Requirements Who You Are: Must-Have: Experience: Minimum of 2 years in retention/growth marketing, focusing on multi-channel strategy and campaign execution. Technical Skills: Experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms. Analytical Skills: Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement. Communication Skills: Exceptional written and verbal communication skills, especially for crafting engaging content. Team Collaboration: Proven ability to work collaboratively with team members to achieve performance optimization and growth. Data Proficiency: Proficient in Google Sheets, Excel, including functions like VLOOKUP, Pivots, and SUMIFS for data management. Should Have: Strategic Mindset: Ability to assist in designing and implementing comprehensive retention strategies across Email, SMS, and WhatsApp. Customer Journeys: Proficiency in creating customer lifecycle journeys to engage users at various touchpoints. Referral Program Management: Experience in supporting referral programs to increase customer loyalty. Problem-Solving: Ability to provide insights for continuous campaign optimization and address challenges proactively. Nice to Have: Industry Knowledge: Understanding of the latest trends and best practices in retention marketing. Innovation: Ability to suggest innovative ideas to enhance marketing strategies based on previous experiences. Cross-Channel Coordination: Experience in collaborating with other marketing teams. Adaptability: Ability to thrive in fast-paced environments with shifting priorities. If you're a strategic thinker with a passion for retention marketing and teamwork, we encourage you to apply and help enhance our customer engagement and loyalty efforts.