Job
Description
Work Timings: 10:15 am 7:15 pm Working Days: Monday to Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off) Location: Lower Parel, Mumbai (5 minutes from Railway Station) Reports to: Retention Marketing Manager Work Mode: 100% Work from Office Age Criteria: Up to 30 years Why IIDE: IIDE is Asia’s most trusted digital marketing institute, offering government-recognized online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape. About the Role: As a Retention Marketing Associate at IIDE’s Lower Parel campus, you will play a key role in executing and optimizing retention campaigns across Email, SMS, and WhatsApp channels. You will work closely with cross-functional teams to coordinate campaign execution, manage audience segmentation, monitor campaign performance, and maintain high content and data standards. This is an ideal opportunity for someone with a strategic mindset, technical proficiency, and a passion for data-driven marketing. What You'll Do: Campaign Execution & Coordination: Execute marketing campaigns via Email, SMS, and WhatsApp using tools like MoEngage, Leadsquared, Chat360, and Make. Collaborate with internal teams to align messaging and promotional strategies across platforms. Write clear and engaging copy for campaigns in coordination with the content team. Data Segmentation & Analysis: Analyze customer data from CRM systems to identify trends and segmentation opportunities. Create targeted audience segments to improve personalization and engagement rates. Conduct daily performance analysis of campaigns, providing insights for improvement. Cross-functional Collaboration: Work with various departments to ensure alignment and consistency in CRM efforts. Support the implementation of customer journey automation flows to boost retention. Requirements Must-Have: Experience: 1–2 years of hands-on experience in executing SMS, WhatsApp, and email campaigns. Tech & Tools: Strong understanding of marketing logic, workflows, and automation platforms such as MoEngage, Leadsquared, Chat360, and Make. Data Skills: Proficient in Google Sheets with the ability to use formulas for data segmentation and performance tracking. Digital Marketing Acumen: Basic understanding of digital marketing concepts and metrics. Communication: Strong written communication skills for crafting clear, concise messaging. Analytical Mindset: Ability to interpret data, extract insights, and suggest optimizations for better performance. Nice to Have: Innovation: Ability to recommend creative campaign improvements based on campaign data. Team Player: Collaborative attitude and the ability to thrive in a fast-paced, goal-oriented environment. Attention to Detail: Strong focus on content quality, campaign accuracy, and data hygiene. If you're excited about using marketing automation and customer insights to make a meaningful impact, we’d love to have you on our team.
