Innoppl

We are seeking a seasoned Senior CRO Executive who blends creativity with analytical prowess to enhance website functionality and drive superior user engagement. This pivotal role involves analyzing user behavior, identifying opportunities for improvement, and executing strategies to optimize conversion, revenue, and user experience. Responsibilities: Utilize both qualitative (heatmaps, session recordings, surveys) and quantitative tools (Google Analytics, etc.) to analyze website traffic and user behavior. Develop and implement a robust web analytics framework to monitor and optimize key performance indicators and conversion points across the website and marketing funnel. Interpret data to understand the why behind user behaviors and deliver actionable insights for UX and conversion rate enhancement to boost lead generation and online sales. Oversee the optimization program, including site and e-commerce experience, landing pages, forms, and CTAs, employing an iterative optimization process (hypothesize, design, test, measure, optimize). Create and manage optimization projects testing roadmaps, hypotheses, and reports (A/B, Multivariate, Targeting, Personalization). Collaborate with developers, analysts, and researchers to drive projects and ensure seamless execution and delivery. Qualifications: At least 2 years of experience in Website Optimization, user experience, digital marketing campaigns. Previous experience in a customer-facing role or a proven track record of increasing customer satisfaction, coupled with outstanding presentation skills. Proficient in using marketing platforms and tools such as GA4 or any of these third-party tools such as VWO, MixPanel, Adobe Analytics, Optimizely, Convert, etc. Strong understanding of UI/UX best practices for websites and e-commerce functionality (ROI, AOV, Conversion Rate, etc.). Should have strong knowledge in research tools like Microsoft Clarity, HotJar, CrazyEgg, LuckyOrange, heatMaps, poll/survey tools. Experience in managing multichannel media campaigns, including paid search, ad text, and landing page optimization, SEO, etc., will be beneficial. Ability to setup cart abandonment flow, checkout abandonment flow and strategize to increase customers with the help of exit intent pop ups. Prior experience managing a diverse client portfolio

We re seeking a results-driven Senior Data Analyst to lead the development of scalable data pipelines, optimize segmentation strategies, and deliver actionable insights that power our marketing and revenue teams. You ll collaborate across Marketing, Sales, and Tech to align data initiatives with business growth. Key Responsibilities: Strategic Data Acquisition: Lead initiatives to source high-quality B2B data from diverse platforms using defined ICP frameworks. Own scraping strategy and compliance standards. Data Automation & Scalability: Design and maintain Python-based automation to support bulk data extraction, transformation, and enrichment at scale. Database Hygiene & Integrity: Oversee data cleaning, deduplication, validation, and schema structuring to ensure quality and consistency across systems. Segmentation for Growth: Build and manage data models that power hyper-targeted outreach and campaign personalization. Enable dynamic audience segmentation. Insight Generation & Reporting: Translate complex datasets into digestible dashboards and reports using SQL, Excel/BI tools. Identify trends, gaps, and opportunities to inform GTM strategy. Cross-Functional Leadership: Collaborate with Marketing and Sales to refine ICPs, inform ABM strategies, and improve lead scoring models. Recommend process improvements based on analytics. Requirements: Experience: 3-5 years in a data-focused role, preferably supporting marketing, sales, or growth teams. Technical Proficiency: Proficiency in Python for data scraping and automation. Basic SQL (MySQL or similar) for data querying and database management. Familiarity with Excel, Power BI, or other visualization tools. Domain Knowledge: Strong understanding of B2B marketing funnels, lead scoring, and ICP-driven data sourcing. Proven track record of enabling targeted marketing initiatives through data-driven insights. Soft Skills: Excellent communication and stakeholder management Ability to simplify complex findings and drive data adoption across teams If you re a strategic thinker who thrives on turning raw data into growth opportunities, we d love to speak with you.

Job Description: We are hiring a Growth Marketing Manager to lead B2B campaigns targeting US-based manufacturing and industrial companies that need help launching or scaling their eCommerce operations. In this role, you'll build and manage targeted multi-channel campaigns including email, LinkedIn, paid media, and outbound nurturing to generate leads and influence decision-makers like CXOs, VPs, and Directors. you'll work closely with Sales, Design, and Content teams to build awareness and drive pipeline for our services in eCommerce Development, Digital Marketing, CRO, and ERP Integration . Key Responsibilities: Plan and execute growth campaigns focused on the US manufacturing sector Segment and target accounts using Ideal Customer Profiles (ICPs) Manage LinkedIn, email, and paid campaigns to engage high-value prospects Collaborate with sales on account targeting and lead hand-off processes Create marketing assets like landing pages, email copy, and ad briefs Analyze campaign performance and optimize based on conversion data Manage CRM and marketing automation workflows for lead nurturing Desired Candidate Profile: 6-10 years of B2B marketing or growth marketing experience Strong understanding of US-based enterprise buyer journeys Hands-on with marketing automation tools (HubSpot, Zoho, etc) Experience running LinkedIn Ads, email sequences, and cold outreach Familiarity with manufacturing, industrial, or eCommerce markets preferred Strong writing and communication skills; ability to simplify complex messaging

1. Mobile Development Frameworks Proficient in Flutter and Dart for cross-platform development. Experience with native development in either: Android (Kotlin/Java) or iOS (Swift/Objective-C) 2. VoIP & Real-Time Communication Experience integrating VoIP call functionalities using technologies like: CallKit (iOS) , ConnectionService (Android) Third-party services (e.g., Agora , Twilio , Sendbird Calls , etc.) Handling push notifications for incoming calls (e.g., FCM , APNs ) 3. In-App Purchases & Subscriptions Implementation of subscription models using: Google Play Billing Library StoreKit / RevenueCat for iOS Handling subscription status, renewal, and grace periods. 4. Backend Integration Deep understanding of Firebase Suite : Authentication , Cloud Firestore/Realtime DB Cloud Functions , Push Notifications (FCM) Crashlytics , Analytics , Remote Config 5. App Lifecycle Management Experience in App Store (iOS) and Play Store (Android) : App build and signing App submission and approval process Managing releases, updates, app reviews, and privacy policies. 6. Data Handling & Offline Sync Expertise in offline-first architecture: Offline data caching and synchronization Realm Database or similar (e.g., SQLite, Hive, ObjectBox) 7. Version Control and Collaboration Good command over Git workflows (feature branching, PRs, etc.) Experience in Agile/Scrum teams and using tools like Jira, Trello, or ClickUp. Good to Have Familiarity with React Native or willingness to explore hybrid frameworks. Experience with CI/CD tools like Codemagic, Bitrise, or GitHub Actions. Knowledge of automated testing (unit, integration, UI testing). Understanding of Clean Architecture , MVVM/MVC patterns . Knowledge of security best practices (e.g., secure storage, obfuscation).

Role : Marketing Specialist - Lead Generation Key Responsibilities Lead Generation: Create and execute lead generation strategies tailored to B2B mobile and web app development services. Identify and reach potential clients via organic and paid channels. Email Marketing: Plan, execute, and optimize email marketing campaigns using tools like Smartlead, Mailchimp, HubSpot, or similar. Create targeted mailing lists and segment users to improve campaign performance. Digital Marketing Tools & Channels: Manage campaigns on Google Ads, LinkedIn, and Facebook to generate and nurture leads. CRM & Automation: Maintain and organize leads through a CRM like Zoho, HubSpot etc Set up automated workflows for nurturing and qualifying leads. Content & Communication: Work with internal teams to create landing pages, email templates, and ad copy. Develop messaging that communicates our services value proposition to target industries. Analytics & Reporting: Monitor KPIs (CTR, open rates, conversions, CAC, etc.) and deliver weekly/monthly reports. Optimize ongoing campaigns based on data and insights. Requirements Proven experience in digital marketing or lead generation for IT services, especially mobile/web development. Strong command of email marketing platforms (e.g., Smartlead, Mailchimp, Sendinblue, ActiveCampaign). Hands-on experience with tools like Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager. Solid understanding of inbound marketing, lead funnels, and B2B buyer journeys. Excellent communication and copywriting skills. Proficiency with CRM and marketing automation platforms. Ability to work independently and deliver measurable results. Preferred Qualifications Background in marketing mobile apps, SaaS, or custom software services. Familiarity with tools like SEMrush, Ahrefs, or Ubersuggest Compensation Base salary + performance-based incentives Experience 2-3 years. 6 LPA with conversion based bonus (Commission per converted lead/client)

About the Role We are seeking a detail-oriented and creative Email Marketing Specialist to join our team. This role will focus on executing targeted email campaigns that drive engagement, nurture leads, and boost conversions. You will work closely with the marketing and sales teams to develop and optimize email workflows, ensuring personalized communication for various audience segments in the US and Canada. Key Responsibilities Targeted Email Campaigns: Create, schedule, and execute personalized email marketing campaigns for specific audience segments. Segmentation: Use CRM and email marketing tools to segment lists based on demographics, behavior, and other criteria to improve relevance and engagement. A/B Testing: Conduct A/B tests on subject lines, content, and design to optimize open and click-through rates. Performance Analysis: Monitor and analyze campaign performance, creating detailed reports on KPIs such as open rates, CTR, and ROI. Database Management: Ensure the email database is clean, up-to-date, and compliant with GDPR/CCPA and other regulations. Collaborate Across Teams: Work with design, sales, and content teams to ensure cohesive messaging and visuals in email campaigns. Automation and Workflows: Assist in setting up and maintaining automated workflows, using tools like Snov.io, Lemlist, Instantly, Smartlead, Hubspot, etc. Skills & Qualifications Education: Bachelor s degree in Marketing, Communications, or a related field. Experience: 3-5 years of experience in email marketing or digital marketing (internships included). Tools Proficiency: Hands-on experience with email marketing platforms (e.g., HubSpot, Snov.io, Lemlist, Instantly, Smartlead). Knowledge of Targeted Campaigns: Understanding of segmentation, customer journey mapping, and personalization techniques. Attention to Detail: High level of precision in executing and proofing campaigns. Basic HTML Knowledge: Preferred but not required.

Job Description: We re hiring a Digital Marketing Manager to lead the Client Marketing Division at CommerceShop a 15+ year-old agency specializing in eCommerce performance, CRO, and development services for US-based brands. You will own digital growth for a portfolio of eCommerce clients across the US , working closely with internal specialists and directly with clients to scale campaigns across Google Ads (especially Shopping/PMax), SEO, Social Media, Email , and Marketplace Marketing (Amazon, Walmart) . This is a client-facing leadership role best suited for a strategic thinker who also loves rolling up their sleeves. Key Responsibilities: Lead end-to-end digital strategy and execution for US-based eCommerce clients Manage large-scale SEO and PPC programs (Search, Shopping, Performance Max) Optimize product feeds, keyword strategies, and campaign structure for scale Guide cross-channel efforts in Social Media Ads, Email Marketing & Amazon Ads Work directly with clients on reviews, planning, budgets, and quarterly growth roadmaps Analyze data using GA4, Looker Studio, Excel/Sheets to make strategic decisions Mentor and manage a team of 4 6 digital marketers Coordinate with internal stakeholders for CRO, content, tech and analytics needs Must-Have Experience: 11 15 years total digital marketing experience, with minimum 7+ years hands-on Proven experience working with US-based eCommerce brands Agency background is mandatory Strong knowledge of SEO, PPC (Google Ads), Google Shopping & Feed Optimization Experience working across Social Media, Email Automation, and Marketplace platforms Excellent client-facing communication and presentation skills Comfortable working in a hybrid setup from our Chennai office Willing to work evening shifts to align with U.S. client hours Good-to-Have Skills: Experience in Klaviyo, Meta Ads, TikTok Ads, Amazon Ads CRO tools like VWO, Hotjar, Optimizely Hands-on with GA4, Tag Manager, and eCommerce analytics Education: Any Graduate / Postgraduate Certifications in Google Ads, HubSpot, Meta, etc preferred Why Join CommerceShop? Work with top U.S. eCommerce brands Ownership of strategy + execution Transparent, growth-focused work culture Cross-functional exposure (CRO, AI, UI/UX, Development) Opportunity to lead a high-impact marketing team

Responsibilities: Partner with hiring managers to understand technical hiring needs and role requirements. Create and post engaging job descriptions on various job boards, social platforms, and professional networks. Source and engage passive candidates through Naukri, LinkedIn, GitHub, Stack Overflow, and other technical communities. Screen resumes and conduct initial candidate interviews to assess technical skills. Coordinate and schedule technical assessments and interviews with internal teams. Maintain strong relationships with candidates throughout the hiring process, ensuring a positive candidate experience. Collaborate with HR and hiring managers to refine recruitment processes and strategies. Maintain and update applicant tracking systems (ATS) with accurate candidate information. Track and report recruitment metrics to assess efficiency and effectiveness. Requirements: Proven experience (5+ years) as a Recruiter having experience in Marketing, Sales, Technical hiring, etc. Strong understanding of technical roles (e.g., software development, data engineering, DevOps, cybersecurity, Drupal, Mobile application ) and industry trends. Proficiency in sourcing techniques, including Boolean search, LinkedIn Recruiter, and niche job boards. Excellent communication and interpersonal skills. Ability to manage multiple requisitions and priorities in a fast-paced environment. Familiarity with applicant tracking systems (e.g, Keka HRMS). Preferred Skills: Experience recruiting for both product and service-based companies. Understanding of software development life cycle (SDLC) and technical stacks. Experience in Certification in technical recruiting or HR practices is a plus. Educational Background: UG: Bachelor s degree with a specialization or coursework in Human Resources PG: MBA or an equivalent qualification