Position Summary:
Responsibilities will include devising and implementing the communications strategy that ensures alignment of internal and external communications with business objectives. This plays a key role in shaping the company's public image, driving brand reputation, and managing stakeholder relationships within and outside the industry.
Responsibilities include:
Development of Communication Strategy:
- Develop and help implement an integrated communication strategy to support the corporate mission, vision, and business goals.
- Ensuring brand message consistency across all channels. Develop One Intas brand communication strategy on long-term basis.
- Develop a strong communication portfolio – identifying key themes, messages, communicators, and stakeholders to ensure that the right image of Intas is amplified across the right stakeholders and employees.
Internal Communications:
- Develop and execute internal communications programs to keep all staff informed, engaged, and aligned with company goals.
- Apply collaborator skills with the HR and leadership teams, with a focused emphasis on leading communication strategies for organizational changes.
- Promote an atmosphere of transparency and teamwork at every level of the organization.
External Communications:
- Manage media relations: manage and develop a good public image of the company through press releases, media briefings, and interviews.
- Develop industry press, influencer, and other stakeholder relationships.
- Oversee communications plans for product launches, partnerships, and other significant company announcements.
- Spearhead the company's corporate social responsibility programs and communicate its commitment to sustainability, ethics, and healthcare improvement.
Digital and Social Media Communications:
- Provide leadership for digital communication strategies inclusive of social media, website content, and digital campaigns across the Intas Accord network.
- Ensure that all digital communications are ON brand for the company and engage the target audience effectively.
Stakeholder Management:
- Collaborate with Senior Leadership to manage and nourish relationships with investors, regulatory bodies, and other key stakeholders.
- Providing communications support to the CEO and other senior leaders in speech writing, presentations, and public appearances.
Brand and Reputation Management:
- Protect and enhance the reputation of the company in the pharmaceutical market.
- Oversee all branding activities that present the company as an industry leader; this includes content developed for various forms of social media, digital platforms, and external publications.
- Manage the relationship with PR agencies to brief them on how to closely align their work with the communications objectives of the company.
Crisis Communication:
- Put into operation and develop the crisis communication strategies that would ensure at each particular given moment the company is prepared for any eventuality concerning reputational risk.
- Participate as a key corporate spokesperson during crises so any messaging is consistent, clear, and concise.
Qualification and Experience:
Education:
A master's degree in Communications, Public Relations, Journalism, Marketing, or any related field.
Experience:
- 15+ years' experience in corporate communications, public relations, or similar role; pharmaceutical or healthcare communications preferred.
- Proven experience in managing large-scale communications strategies and oversight of internal and external communications.
Skills:
- Leadership and Management: Strong leadership with sound management skills; ability to inspire and lead cross-functional groups.
- Excellent written and verbal communication skills and experience with speech writing, media briefings, and presentations.
- Specialized knowledge of crisis communication and media relations.
- Proficient in digital platforms for communication, including social media and content management systems.
Key Competencies:
- Strategic thinker who can connect communications initiatives to business outcomes.
- Strong interpersonal skills, with the ability to develop relationships and influence at all levels within the organization.
- Discretion: Ability to handle sensitive and confidential information.
- High adaptability to the changes in business environments and industry landscapes.