Head Of Business Strategist

Core Responsibilities

• Develop and execute 

  comprehensive marketing and business growth strategies

   aligned with SunCrypto’s short- and long-term goals.

• Lead and manage the Marketing Team

  , including hiring, mentoring, performance tracking, and ensuring alignment across brand, growth, and communication functions.
• Lead 

  cross-functional teams

   across marketing, product, compliance, and technology to deliver integrated campaigns and data-backed business decisions.
• Design and optimize 

  monetization models

  , fee structures, and referral programs to maximize revenue and user lifetime value.
• Plan and execute 

  Go-to-Market (GTM)

   strategies for new features, listings, and product launches across Spot, Futures, and Web3 ecosystems.
• Oversee 

  brand positioning, public relations, and partnerships

   to build market credibility and strengthen SunCrypto’s brand identity.
• Manage 

  user acquisition and retention funnels

   through performance marketing, growth hacking, community engagement, and automation.
• Drive 

  data-driven insights and reporting

  , establishing KPIs and dashboards to monitor marketing ROI, CAC/LTV, and campaign performance.
• Collaborate with leadership on 

  strategic business expansion

   — identifying new market opportunities, partnerships, and regional growth avenues.
• Work closely with compliance and legal teams to ensure all campaigns adhere to 

  FIU-IND, PMLA, and advertising guidelines

  .

Required Skills & Qualifications

• 7–8 years of experience

   in business strategy, growth, or marketing roles within 

  Crypto, FinTech, or Stock Brokerage

   sectors.
• Proven track record of 

  leading cross-functional teams and strategic projects

   with measurable business outcomes.
• Strong 

  analytical, financial modeling, and decision-making skills

   using data insights to drive growth strategies.
• Bachelor’s degree or higher in 

  Business, Finance, Economics, or related discipline

  .
• Deep understanding or keen interest in 

  blockchain, cryptocurrencies, DeFi, and evolving regulatory landscapes

  .
• Demonstrated experience in 

  designing monetization models

  , referral systems, and fee optimization frameworks.
• Hands-on experience with 

  growth hacking, funnel optimization, and performance marketing

  .
• Exceptional 

  communication, negotiation, and stakeholder management

   abilities.
• Proficiency in 

  Google Analytics, Mixpanel, Tableau

  , or similar analytics platforms for data visualization and performance tracking.
• Working knowledge of 

  CRM and automation tools

   for campaign execution and retention.
• Strong grasp of 

  community-driven marketing

   via Telegram, X (Twitter), Discord, and influencer collaborations.
• Ability to craft and manage 

  public relations, crisis communications, and thought-leadership initiatives

  .
• Experience managing 

  marketing budgets

  , tracking ROI, and aligning spend with strategic business outcomes.
• Collaborative mindset with the ability to work effectively with 

  Product, Compliance, Legal, Finance, and Tech

   teams.