Head Of Business Strategist

About SunCrypto

SunCrypto is a leading crypto trading platform committed to providing innovative, secure, and user-friendly solutions for digital asset investors and traders.

Key Responsibilities

●    Develop and execute high-impact strategies to drive new user acquisition, retention, and engagement across B2C and B2B segments.

●    Design brand positioning strategies to make SunCrypto a trusted household name in crypto.

●    Collaborate with PR agencies, content teams, and social media strategists to create a unified brand voice.

●    Lead GTM (Go-to-Market) strategies for product launches, partnerships, and geographical expansions.

●    Identify and secure strategic partnerships with influencers, fintech platforms, educational institutions, and media houses.

●    Represent SunCrypto at key fintech, blockchain, and crypto industry events to enhance the brand’s thought leadership.

●    Develop and implement targeted strategies to attract and onboard High-Net-Worth Individuals (HNIs) and institutional investors to the platform.

●    Collaborate with the Founders, Product, Marketing, Community, and Support teams to align strategy with execution.

●    Drive revenue innovation through new product offerings, pricing models, and ecosystem integrations.

Required Qualifications

●    7–8 years of experience in business strategy roles within finance, fintech, or relevant fast-growth sectors.

●    Proven track record in leading cross-functional teams and strategic projects.

●    Strong analytical and financial modeling skills, including data analysis for business decisions.

●    Bachelor’s degree or above in business, finance, economics, or related field.

●    Deep understanding or strong interest in blockchain, cryptocurrencies, digital finance, and rapidly evolving regulatory environments.

●    Ability to design and optimize monetization models, fee structures, and referral programs.

●    Skilled in leading and aligning cross-functional teams across marketing and tech.

●    Strong communication, negotiation, and stakeholder management skills.

●    Hands-on experience with user growth hacking, funnel optimization, and performance marketing is a plus.

What We Offer

●    Opportunity to drive impactful work at the frontier of digital finance.

●    Fast-paced, innovative, and collaborative team culture.

●    Flexible work arrangements and commitment to work–life balance.

Professional growth, training, and leadership opportunities.