Head of Business Development

About the Company

Our Client is a renowned Digital Marketing Agency seeking to expand its client base and industry base.

About the Role

The Business Development Head leads all agency growth initiatives, driving client acquisition, strategic partnerships, and revenue expansion across digital marketing services. This executive position requires a seasoned leader with deep digital marketing agency experience and a proven record in business development and sales leadership.

Responsibilities :

• Develop and execute business development strategies to achieve agency revenue and growth targets.
• Identify and cultivate relationships with high-value prospects, clients, and partners in diverse industries.
• Oversee the full sales cycle from lead generation to contract closure, ensuring client needs are understood and agency solutions are tailored.
• Collaborate with the agency's top leadership to refine service offerings, pricing, go-to-market approaches, and market positioning.
• Analyze market trends, competitor moves, and customer data to uncover new business opportunities.
• Mentor and manage a business development team, setting goals, KPIs, and professional growth plans.
• Represent the agency at industry events, conferences, and forums to increase visibility and network with potential clients.

Core Skills & Qualifications

• Minimum 10 years of business development experience in digital marketing, advertising, or related sectors.
• Strong network across decision makers in target industries such as FMCG, healthcare, BFSI, retail, technology, etc.
• Expertise in digital marketing solutions including SEO, SEM, social media, programmatic, performance marketing, influencer and content marketing.
• Proven leadership and team development abilities in dynamic, competitive environments.
• Excellent negotiation, presentation, and communication skills, with deep consultative selling acumen.
• Strategic thinker with robust analytical skills and proficiency in CRM and sales management platforms.
• Postgraduate degree in business, marketing, or related field (preferred).

KPIs

• New client acquisition rates.
• Revenue growth and retention.
• Strategic partnerships executed.
• Quarterly and annual sales targets met.
• Team development and performance metrics.

Please Note :