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Head of Business Analysis

5 years

0 Lacs

hyderabad telangana india

Posted:16 hours ago| Platform: Linkedin logo

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Skills Required

analysis crm analytics reports healthcare service design marketing leadership retention sql excel macros vba power optimization integration accessibility analyze data extraction reporting dataset automate metrics support engagement ads targeting personalization drive querying management tableau scripting python strategies

Work Mode

On-site

Job Type

Full Time

Job Description

Head – CRM, Business Analytics & Remarketing

Location:

Reports To:

Industry:

Experience:

Compensation:

Designation:


Position Summary

Head – CRM, Business Analytics & Remarketing


Position Overview

SQL, MS Excel (Macros, VBA), and Power BI

systems integration across multiple databases


Key Responsibilities

  • Analyze and optimize digital marketing funnels by identifying drop-offs, conversion bottlenecks, and user behavior trends.
  • Develop SQL queries for data extraction, transformation, and reporting from multiple marketing and sales databases.
  • Leverage advanced Excel (Macros, VBA, PivotTables, data models) for efficient reporting and large dataset management.
  • Design and automate dashboards/reports to track funnel metrics, campaign performance, and audience segmentation.
  • Collaborate with marketing, CRM engineers, and HIMS engineers to define KPIs, integration workflows, and campaign measurement.
  • Support

    remarketing strategies

    by analyzing audience behavior and engagement across platforms (Google Ads, Meta, CRM tools).
  • Deliver actionable insights to improve targeting, personalization, and re-engagement tactics.
  • Drive process improvements by automating workflows and optimizing reporting systems.
  • Lead and mentor a team of 2 analysts, building in-house data and reporting capabilities.


Qualifications

Required

  • Bachelor’s degree in data Analytics, Marketing, Business Intelligence, Information Systems, or related field.
  • 5+ years of professional experience in data analytics, with focus on

    digital marketing & CRM analytics

    .
  • Expert-level proficiency in

    Microsoft Excel

    (advanced formulas, Macros, VBA).
  • Strong

    SQL

    skills for querying, data management, and complex dataset handling.
  • Proven experience in

    remarketing performance analysis

    and managing digital funnels across paid media, CRM, and owned channels.
  • Ability to translate complex data into clear, actionable insights for non-technical stakeholders.
  • Strong understanding of

    systems integration workflows

    across CRM, HIMS, and related IT systems.

Preferred

  • Expertise in BI tools:

    Power BI, Tableau, VBA, SQL

    .
  • Experience in creating

    BRDs

    (Business Requirement Documents) for CRM/marketing automation.
  • Familiarity with

    customer lifecycle metrics

    and multi-touch attribution models.
  • Basic knowledge of scripting in

    Python or R

    .


Why Join Us?

customer acquisition, retention, and brand trust

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