Head of Brand Marketing

Department:

Location:

Reports To:

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Position Summary

Head of Corporate Brand & Social Media

largest fertility brand

Key Responsibilities

Corporate Brand Leadership

• Lead brand re-positioning strategies tailored for three distinct TGs:

  Urban, Tier 2, and Tier 3 audiences

  .
• Develop and enforce brand guidelines across hospitals, diagnostics, health tech, pharma, and wellness verticals.
• Collaborate with leadership, medical experts, and cross-functional teams to ensure a unified and ethical brand narrative.
• Drive culturally relevant, patient-centric messaging that aligns with

  MCI/NMC/ASCI healthcare regulations

  .

Social Media Strategy & Content Leadership

• Design and manage a multi-platform social media strategy (YouTube, Instagram, Facebook, LinkedIn, Twitter/X) for

  patients, doctors, and technical staff

  .
• Oversee content creation — health awareness campaigns, fertility education, patient stories, and simplified, engaging content for diverse audiences.
• Monitor social listening, track sentiment, and manage crisis communications.

Stakeholder & Reputation Management

• Partner with PR, internal communications, medical affairs, and HR to strengthen thought leadership and employer branding.
• Safeguard brand reputation through proactive narrative building and timely digital responses during health emergencies or PR crises.
• Act as a brand custodian, ensuring all digital assets comply with healthcare advertising norms.

Analytics & Performance Management

• Define KPIs for brand awareness, digital reach, engagement, and lead attribution.
• Leverage tools such as

  Google Analytics, Meta Business Suite, LinkedIn Insights

  , and healthcare media trackers for performance measurement.
• Present actionable insights and recommendations to senior leadership.

Leadership & Team Development

• Lead and inspire a cross-functional team of digital marketers, designers, content creators, and agency partners.
• Coach and mentor junior professionals to enhance in-house branding and digital capabilities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field (MBA preferred).
• 10+ years of experience in branding and digital marketing, with

  5+ years in a leadership role

  .
• Prior experience in

  healthcare, pharma, hospital networks, or health tech

  is highly desirable.
• Strong understanding of India’s healthcare ecosystem, regulatory environment, and patient behavior.
• Proven success in managing

  high-impact campaigns, brand transitions, and strategic partnerships

  .

Key Skills & Competencies

• Strategic branding & storytelling
• Crisis communication & compliance (ASCI/healthcare norms)
• Strong stakeholder management (doctors, patients, media)
• Performance marketing knowledge (preferred in integrated roles)
• High emotional intelligence & cultural sensitivity