Head of Brand Marketing

Role Overview

Head of Brand Marketing

leadership role

Key Responsibilities

Brand Strategy & Positioning

• Define and own the overall brand narrative, ensuring consistency across all touchpoints.
• Establish Cloutflow’s identity as a trusted and innovative influencer marketing platform.
• Benchmark against global players and position Cloutflow as a thought leader in India and beyond.

Marketing Leadership

• Build, mentor, and lead the brand marketing team.
• Drive end-to-end brand campaigns (online & offline) to increase visibility, trust, and engagement.
• Collaborate with sales, strategy, and operations teams to align marketing with business goals.

Content & Communication

• Oversee brand communication, PR, thought-leadership articles, and social media presence.
• Develop high-quality storytelling (decks, case studies, campaigns) that elevate Cloutflow’s market positioning.
• Represent Cloutflow at industry events, conferences, and partnerships.

Performance & Analytics

• Define brand success metrics (awareness, recall, engagement).
• Track and measure ROI of brand campaigns and optimize strategies accordingly.
• Leverage data insights to improve positioning and campaign efficiency.

Innovation & Growth

• Drive platform marketing initiatives that increase creator and brand adoption.
• Experiment with new formats and creative approaches to expand Cloutflow’s reach.
• Build strategic partnerships to strengthen brand equity.