Head of Admissions

Position: Head of Admissions
Location: iLEAD, Kolkata
Type: Full-Time
Salary: Competitive, based on profile and experience

Job Description

iLEAD is seeking a dynamic and experienced Head of Admissions to lead the entire admissions function across UG and PG programs. The role requires strong strategic thinking, sales leadership, data-driven decision making, and the ability to manage a high-performing counselling and telecalling team. This position plays a critical role in achieving enrollment targets and ensuring an exceptional applicant experience.

Key ResponsibilitiesStrategic Leadership & Planning

• Design and implement the annual admissions strategy across UG and PG programs.
• Set enrollment targets and lead planning efforts to achieve them.
• Identify growth opportunities in markets, channels, and partnerships.

Sales Management & Conversion

• Drive qualified lead-to-application and application-to-enrollment conversion through structured sales processes.
• Personally oversee key lead segments and monitor team-level sales performance.
• Ensure high-quality and consistent counselling practices across the team.

Counselling & Telecalling Operations

• Lead a team of admissions counsellors and telecalling executives responsible for engaging and converting large lead volumes.
• Set performance metrics for counsellors and callers; run daily/weekly performance reviews.
• Ensure quality control, training, and scripting consistency across all outbound and inbound communications.

CRM & Funnel Optimization

• Oversee CRM usage (Meritto) for lead management, automation, and reporting.
• Use filters and data insights to provide targeted lead segments for improved conversion.
• Define lead qualification frameworks and implement structured follow-up mechanisms.
• Leverage CRM analytics to identify drop-offs, improve follow-up strategies, and optimize conversions.

Data-Driven Strategy

• Track and analyse key funnel metrics including lead quality, counsellor productivity, and call-to-conversion ratios.
• Run weekly dashboards and prepare executive-level reports.

Team Management & Development

• Recruit, train, and mentor a high-performing admissions team.
• Implement continuous training on counselling, product knowledge, and CRM utilisation.
• Build a culture of accountability, urgency, ownership, and excellence.

Collaboration & Coordination

• Align closely with marketing, academic, and outreach teams for messaging consistency and seamless candidate experience.
• Coordinate with external consultants, agencies, and school networks where relevant.

Candidate Profile

• Education: Graduate/Postgraduate in Business Administration, Marketing, or a related field (Essential).
• Experience: Minimum 12+ years in admissions, education sales, or B2C consultative sales (Essential).
• Proven experience in managing counselling teams and medium to large-scale telecalling operations (Essential).
• Demonstrated success in driving student enrollment in higher education institutions (Essential).
• Technical Skills: Hands-on experience with CRM systems (Essential).
• Analytical Skills: Strong analytical and data interpretation capabilities (Essential).
• Leadership & Personal Traits: High energy, goal-oriented mindset with excellent communication and leadership abilities (Essential).

Job Type: Full-time

Pay: ₹100,000.00 - ₹150,000.00 per month

Work Location: In person