Head - Digital Marketing & Ecommerce

ABOUT AEREM

Aerem is India's end-to-end platform making solar adoption simple for MSMEs and homeowners, empowering them to harness the power of sun and reduce electricity cost by up to 80%.

Our strength lies in delivering a comprehensive approach that addresses every friction point in solar adoption from finding the right installer to ensuring the right price, equipment, quality, and financing. We operate India's only RBI-licensed solar-focused NBFC and SunStore, a B2B marketplace that connects OEMs, distributors, and installation partners in a seamless ecosystem. This entire experience comes together on our integrated digital platform, allowing customers to manage their solar journey, from start to savings, in one place.

Backed by Blume Ventures, UTEC, Avaana Capital, British International Investment (BII), SE Ventures, and Riverwalk Holdings, we are dedicated to transforming India's solar energy landscape while delivering exceptional returns for businesses and supporting local solar entrepreneurs.

Role: Head of Digital Marketing & Ecommerce (Green Fintech & Solar)

Location:

Sector:

Role Mission

Solar Energy

Your goal is to build a high-conversion engine that drives direct sales through our website and scales our presence across major e-commerce marketplaces.

Key Responsibilities

1. Performance Marketing & Customer Acquisition

• Meta & Google Ads:

  Lead the strategy for high-intent lead generation and D2C sales. You will optimize campaigns for "Solar-as-a-Service" or "Fintech-enabled purchasing," focusing on ROAS and lowering CAC.

• Funnel Optimization:

  Design and manage the digital sales funnel, from initial awareness to the financing application and final checkout.

2. D2C & Marketplace Management

• Ecommerce Strategy:

  Own the end-to-end D2C experience on our website, ensuring the "Solar + Financing" bundles are easy to understand and purchase.

• Marketplace Growth:

  Drive sales and visibility on marketplaces (e.g., Amazon, local specialty solar marketplaces), managing product listings, ratings, and marketplace-specific advertising.

3. Social Media & Influencer Marketing

• Brand Storytelling:

  Oversee our social media presence to educate the market on solar ROI and fintech benefits.

• Influencer Partnerships:

  Build a network of "Green-tech" influencers, financial educators, and lifestyle creators to build trust and drive referral traffic.

4. Website, SEO & Content

• Search Authority:

  Execute an aggressive SEO strategy targeting high-value keywords in the solar and green-finance space.

• UX/UI Oversight:

  Ensure the website is optimized for conversion, particularly the integrated fintech calculators and credit application workflows.

5. Martech & Automation Strategy

1. Lead & Lifecycle Automation

• High-Intent Lead Nurturing: Build automated "Solar ROI" drip sequences (using Klaviyo or HubSpot) that educate leads based on their specific stage—from initial curiosity to credit application for solar financing.
• Immediate Response (Speed-to-Lead): Implement AI-powered SMS and WhatsApp triggers (via Attentive or Intercom) to contact new leads within 5 minutes of a form fill, significantly increasing conversion rates in the competitive solar market.
• Credit-Based Branching: Create logic-based workflows that segment customers based on their financial eligibility, delivering personalized "Fintech-first" or "Product-first" messaging.

2. The Martech Stack (Architecture)

• Analytics & Attribution: Deploy GA4 and Microsoft Clarity (heatmapping) to track the friction points in the complex solar financing application process.
• CRM Integration: Ensure seamless data flow between the website (front-end), the Fintech credit engine (back-end), and the CRM (e.g., Salesforce or Zoho) for real-time lead routing.
• Personalization Engine: Utilize tools like Dynamic Yield or Nosto to show different website experiences based on the user's location (solar potential) and browsing behavior.

Specific Fintech & Solar Requirements

• Lead Quality:

  In the solar world, volume isn't enough. You must be able to filter and qualify leads to ensure high conversion for the sales team.

• Compliance & Trust:

  Experience in Fintech marketing is crucial; you must understand how to market financial products (loans/credits) within regulatory guidelines while building high consumer trust.

• Complex Sale Cycles:

  Ability to market products that have a high price point and require consumer education.

Required Skills & Experience

• Experience:

  7+ years in Digital Marketing, with at least 2 years in a leadership role within

  Fintech, EdTech, or High-Ticket D2C

  .

• Technical Proficiency:

  Mastery of

  Google Ads Manager

  and

  Meta Business Suite

  .
• Deep experience with

  GA4

  ,

  GTM

  , and CRM tools (e.g., HubSpot, Salesforce).
• Knowledge of Ecommerce platforms (Shopify, Magento) and Marketplace backends.

• Analytical Prowess:

  Ability to build complex attribution models to understand how social awareness impacts search conversions.

• Creative Eye:

  Ability to brief creative teams on producing "thumb-stopping" content that simplifies complex solar/finance concepts.

Key Performance Indicators (KPIs)

• Direct Revenue:

  Total sales via D2C website and Marketplaces.

• Lead Generation:

  Cost per Qualified Lead (CPQL) for solar financing and B2B Sales.

• Organic Growth:

  Increase in non-paid traffic and domain authority.

• Retention:

  Customer Lifetime Value (LTV) and referral rates.