Job
Description
Overview Lead – Google Tag Manager: – Media Services Omnicom Global Solutions, India We have an exciting role to lead our Data Analysts’ team for one of Omnicom’s largest advertising agency. This role will require to lead and drive world-class analytics solution in tag management & associated areas working with global brands and agency leaders. This role would be overall responsible for tag management delivery. About Omnicom Global Solutions Omnicom Global Solutions is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 70 countries. Omnicom Global Solutions India plays a key role for our group companies and global agencies by providing stellar products, solutions, and services in the areas of Creative Services, Technology, Marketing Science (Data & Analytics), Advanced Analytics, Market Research, Business Support Services, Media Services, and Project Management. We currently have 4000+ awesome colleagues in Omnicom Global Solutions India who are committed to solving our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together! RAPP DAS is a division of Omnicom Group Inc., manages Omnicom's holdings in a variety of marketing disciplines, including customer relationship management, public relations, and specialty communications. As part of DAS, RAPP group specializes in customer value transformation, 1st party data activation, Digital transformation consultancy, Consumer loyalty, and Quality customer acquisition/retention. Who we are - World leaders in activating growth with precision & empathy at scale Responsibilities This may be the right role for you if you have: Google Tag Manager: Minimum of 6-8 years in a technical role, hands on Exp. in implementing Analytics solutions across the GTM (Knowledge of Adobe Analytics stacks or other TMS is a plus) Developing SDR’s, data layers, DOM and implementing digital tagging strategies using TMS Understanding of cross-browser compatibility issues & workarounds. (Ecommerce, Mobile, Web) Conceptualize tagging projects from inception through completion Experience in validation, QC & UAT Key Responsibilities: Design, develop, and manage comprehensive reporting frameworks that provide actionable insights into the performance of clients' marketing activities across multiple channels. Serve as the primary point of contact for all data and analytics-related queries, ensuring the highest quality of deliverables through rigorous QA processes. Develop and present data-driven insights, reports, and dashboards using tools like Tableau, Looker, Power BI, and other BI platforms. Technical Expertise: Expert in working with large databases and understanding end-to-end data processes. Proficient in SQL for data extraction, manipulation, and reporting. Skilled in designing reports from scratch and using BI tools like Tableau, Looker, Power BI, and others for efficient report generation. Strong ability to support business with ad-hoc queries and ensure quality and timely delivery. Leadership & Soft Skills: Proven experience in leading and mentoring a team. Strong written and verbal communication skills, capable of presenting complex data insights to clients and stakeholders in a meaningful way. Demonstrates strong problem-solving and troubleshooting skills, with a resourceful and self-motivated approach to challenges. Qualifications This is an exciting role & would Entail you to: Develop and execute strategic analytics and tagging solutions Managing large scale web and app digital analytics implementations and guide the team Present solutions, insights, and results to clients and agency partners in meaningful ways Support drafting project scopes of work and proposals as needed. Identify new opportunities for product, process, technical workflows and enhancing methodologies Help with the development and review of team documentation Supporting junior members on the team to develop their technical skill and coaching to work through complex technical scenarios Be on top of the latest analytics, cloud and marketing and advertising technology trends
