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GTM Engineer (Lead Generation and Business Development)

6 years

0 Lacs

gurugram haryana india

Posted:3 days ago| Platform: Linkedin logo

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Skills Required

development service scalability security efficiency strategy reliability engineering devops devsecops management collaboration marketing ai design support pipeline research crm personalization workflow outreach content analytics reports hubspot zapier communication data tracking automate consulting certifications automation

Work Mode

On-site

Job Type

Full Time

Job Description

GTM Engineer (Lead Generation & Business Development)

Location:

Experience:

Company:


About Infra360

cloud consulting

Our core services include:


  • ☁️ Cloud Strategy & Personalized Roadmap Development
  • ⚙️ Site Reliability Engineering (SRE)
  • 🛠️ Platform Engineering
  • 🔒 DevOps / DevSecOps / MLOps
  • 🛡️ Cloud Security Posture Management (CSPM)
  • 🌐 Multi-cloud Managed Services


ownership, collaboration, problem-solving, and excellence


Role Overview

GTM Engineer (Lead Generation & Business Development)

marketing operations, lead generation, GTM execution, and next-gen AI-driven automation.

self-management, ownership, and building systems from scratch

🔑 Key Responsibilities


Lead Generation & Pipeline Building

  • Research target geographies, accounts, decision-makers, and industry verticals
  • Define and fine-tune the

    Ideal Customer Profile (ICP)

  • Build and maintain a healthy lead funnel in CRM to support sales targets
  • Architect and maintain end-to-end

    GTM systems

    using tools & automation
  • Leverage

    AI/LLMs

    for prospect research, personalization, and workflow automation
  • Deliver

    5–10 qualified leads/month

    and ensure

    95%+ CRM accuracy


Marketing Campaign Execution

  • Run cold email campaigns with focus on

    deliverability & personalization

  • Execute outreach via

    Email, LinkedIn, and Social

    channels
  • Support content creation (case studies, blogs, briefs)
  • Track & optimize campaigns using

    analytics and AI-driven insights


Business Development Support

  • Partner with sales to align GTM with revenue goals
  • Support

    account-based marketing (ABM)

    initiatives
  • Participate in outreach & early qualification conversations


Market Intelligence & Reporting

  • Research competitors, industry trends, and market opportunities
  • Maintain accurate CRM records (

    Zoho/HubSpot

    )
  • Present weekly/monthly

    lead generation & pipeline reports

Qualifications & Skills
  • Bachelor’s degree in Marketing, Business, or related field
  • 3–6 years of experience in

    GTM, demand generation, or business development

    (preferably in

    IT Services / Cloud Services

    )
  • Hands-on experience with GTM tools:

    Clay, LinkedIn Sales Navigator, Apollo.io, HubSpot, Zoho CRM, Instantly, Dripify, Zapier/n8n

  • Strong

    communication & cold outreach

    skills
  • Proven expertise in

    email deliverability

  • Data-driven mindset with experience tracking

    KPIs & campaign ROI

  • Ability to

    build GTM systems & automate workflows using AI/LLMs

  • Strong

    self-management & ownership

    skills
🌟 Good to Have
  • Experience in

    cloud services, IT consulting, or SaaS

  • Knowledge of

    ABM strategies

    & advanced automation
  • Certifications in

    digital/growth marketing or sales enablement

  • Prior experience using

    AI/LLMs (e.g., GPT-based tools)

    for research & personalization


AI, automation, and innovation

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