Growth Marketing Specialist

Job Mode:

Job Type

Working Days:

Industry:

What You’ll Do:

1. Performance Marketing (40%)

- Execute and optimize paid campaigns (Google, Meta, LinkedIn, TikTok) with a focus on converting free users into paid subscribers at efficient CACs.

- Manage ad ops, budgets, targeting, creative testing, and reporting under guidance from the Director of Growth Marketing.

- Proven track record of managing multi-channel paid campaigns at a scale of $250K+ per month.

2. Lifecycle Marketing (25%)

- Support lifecycle campaigns (email and push) by building segmented flows (free → paid, churn win-back, upsell) and running A/B tests.

- Strong working knowledge of Customer.io (or similar lifecycle marketing platforms) for building and automating user journeys.

- Partner with the Director of Growth Marketing on lifecycle strategy while handling day-to-day execution.

Creative Ops (15%)

- Work with design/content to generate ad creatives, UGC, and influencer assets.

- Execute structured creative tests and surface insights for future campaigns.

4. Additional Growth Initiatives (20%)

- Set up AI-based automations and workflow bots (n8n, Make, Zapier, etc.) to run rapid growth experiments, acquisition loops, and scrappy hacks that improve activation and conversion.

- Support the affiliate/referral program (Rewardful) by onboarding affiliates, managing payouts, and tracking performance.

- Maintain dashboards (GA4, Amplitude, Sheets) for acquisition, conversion, and retention, delivering weekly insights to the growth team.

- Share learnings, growth hacks and creative ideas to help refine strategy and guide new experiments.

What We’re Looking For:

• AI-First Marketer: Leverages tools like n8n, Make, and AI workflows to automate tasks,
• move faster, and scale execution efficiently.
• Hands-On Executor:

  3–5 years in growth/performance marketing at a SaaS or consumer tech company.

• Multi-Cap Player: Able to wear multiple hats across paid, lifecycle, and affiliate ops, stepping in where needed to keep campaigns moving fast.
• Startup-Ready: Thrive in a high-growth environment, able to move at rocket speed while delivering high-quality execution.
• Performance-Driven: Experience running paid campaigns with a focus on driving free → paid conversions.
• Lifecycle Marketer: Skilled at campaign setup/ops, with ability to work closely with leadership on lifecycle strategy.
• Affiliate Know-How: Exposure to affiliate/referral marketing platforms (Rewardful or similar).
• Data-Informed: Skilled at pulling insights from GA4, Amplitude, or similar tools.

Why Join Us?

• Competitive salary 💰
• Remote working and flexibility 🌍
• Team off-site in fun places! 🏝
• Professional development opportunities 📚
• Regular social events 🎯

Interview Process:

- 1:1 Interview with the Hiring Manager

- 2 weeks paid work trial

- Work trial presentation with the Growth Marketing and the C-team.

We will do everything we can within reason to make sure that your interview takes place in an

environment that fairly and accurately assesses your skills.