Growth Marketing Specialist

Position

Location:

About Us

How would you like to work for a fast-growing, international company in one of the hottest spaces on the Internet AdMax Local is the world's first fully automated SEM, Social and website platform that enables resellers to price, build, manage, optimize and report on high quality, hyper-local search campaigns and websites for multiple businesses at scale. Available in the European and Asian Pacific markets since 2009 AdMax Local has been deployed with tens of thousands of international clients, driving returns that far exceed the industry average for large-scale local search & social campaigns. AdMax Local launched in the US market in 2013.

Designed for marketing agencies, media resellers, franchisors and other businesses looking to add Search and Social marketing to their service portfolio or improve the performance and profitability of their existing Search & Social business, AdMax Local frees businesses from being forced to choose quality search campaigns over profitable campaigns. For the first time, US businesses have an alternative to the traditional Agency model, and are now able to automate all aspects of an Search & Social marketing --from sales, deployment and account creation, to bidding and managementwhile still running high-quality, hyper-local campaigns.

About the Role:

We're seeking a Growth Marketing Specialist (Paid Search) to join our Bangalore hub.

You'll manage and optimize paid search campaigns for our managed services customers, ensuring campaign performance, accuracy, and ROI.

This role requires hands-on experience with Google Ads and Bing Ads, strong analytical and problem-solving skills, and the ability to collaborate closely with cross-functional teams to deliver high-impact campaign performance campaign performance for US-based clients.

Key Responsibilities:

Campaign Management & Optimization

• Develop, implement, and optimize paid search campaigns across Google Ads and Bing Ads.
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign relevance and efficiency.
• Create and manage ad groups, ad copy, and extensions aligned with client objectives and promotional calendars.
• Apply best practices for bid management, ad scheduling, and budget pacing.
• Use automation tools, rules, and scripts to improve campaign efficiency and scalability.
• Set up conversion tracking and ensure accurate measurement through GA4 and Google Tag Manager.
• Proactively identify and troubleshoot performance bottlenecks, ensuring campaigns meet ROI and CPA goals.
• Proactively communicate campaign updates and performance insights via Zendesk tickets and internal project trackers.
• Maintain campaign documentation, QA logs, and change history for audit, accuracy, and transparency purposes.

Performance Analysis & Insights

• Monitor key performance metrics (CTR, CPC, CPA, ROAS, conversion rate).
• Extract, organize, and analyse raw campaign data from Google Ads and Bing using Excel leveraging Pivot Tables, VLOOKUPs, and formulas to generate actionable insights.
• Analyze campaign data to identify optimization opportunities and recommend strategic adjustments.
• Collaborate with the reporting team to interpret data and translate insights into actionable improvements.

Cross-Functional Collaboration

• Work closely with US Pod members, reporting team, design team, and other team members to ensure campaigns are aligned with client goals and deliver consistent performance outcomes.
• Participate in internal Pod meetings to share strategic insights, campaign learnings, and optimization opportunities.
• Collaborate across teams to maintain campaign quality, brand consistency, and efficient execution across time zones.

Continuous Learning & Improvement

• Stay current with platform updates, industry trends, and best practices in paid search marketing.
• Contribute to developing frameworks for scaling successful campaigns across markets.

Requirements:

Must-Have:

• 46 years of hands-on experience managing Paid Search campaigns in a digital performance or growth marketing environment.
• Proven expertise with Google Ads and Bing Ads campaign management.
• Experience with Google Ads Editor and bulk upload workflows.
• Strong understanding of search campaign structure, automation, and optimization techniques.
• Experience setting up tracking via Google Ads, GA4, and GTM.
• Analytical mindset with strong problem-solving and numerical skills.
• Strong attention to detail and ability to meet deadlines in a fast-paced environment.
• Excellent written and verbal English communication skills (US English proficiency preferred).
• Proficiency in MS Excel (Pivot Tables, VLOOKUPs), PowerPoint, and Outlook.

Nice-to-Have:

• Google Ads or Microsoft Advertising certification.
• Familiarity with SEM tools like SEMrush, Optmyzr, or similar.
• Experience with US-based client campaigns.
• Knowledge of web analytics fundamentals.

Why Join AdMax Local

• Be part of a fast-growing international marketing technology company.
• Work on high-impact, performance-driven campaigns for global clients.
• Collaborate with a talented and supportive team focused on innovation and results.
• Enjoy opportunities to grow your paid search expertise with global exposure.