Growth Marketing Manager

Title: Growth Marketing Manager

Location: Pune (onsite)

Experience: 8 years

Comp Range (Indicative): ₹25–30 LPA

About the Role

We are expanding across Fitness, Restaurants, Hotels, and Contract Food Services — and we’re looking for a hands-on Growth Marketing Manager to build and scale our demand generation engine.

You will be responsible for running multi-channel campaigns, owning our funnels, optimizing conversions, and building the marketing machine that fuels our next stage of growth.

This is a high-ownership, execution-focused role for someone who loves building from scratch.

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Responsibilities

Demand Generation

• Plan, execute, and optimize campaigns across LinkedIn, Google, email, and social

• Build vertical-specific funnels for Fitness, Restaurants, and Hotels

• Drive MQL → SQL → Opportunity progression

• Manage campaigns from idea → execution → reporting

Website & Conversion

• Own landing pages, A/B tests, and conversion optimization

• Collaborate with content + design to drive consistent messaging

• Improve demo conversion and lead quality

Lifecycle Marketing

• Build nurture workflows and automated sequences

• Create onboarding, re-engagement, and upsell campaigns

Cross-Functional

• Work closely with SDRs & AEs to refine messaging

• Translate product updates into GTM plays

• Collaborate with marketing ops for automation + attribution

Analytics

• Own dashboards for CAC, CPL, MQL → SQL conversions

• Deliver weekly reporting to leadership

• Optimize budget allocation based on ROI

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Required Experience

• 4–8 years in B2B SaaS growth or demand gen roles

• Hands-on experience with HubSpot or similar (mandatory)

• Proven ability to drive pipeline growth

• Strong execution skills with a bias for action

• Experience with running paid campaigns

• Strong analytical + communication skills

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Bonus

• Experience in vertical SaaS (fitness, hospitality, retail, restaurants)

• Experience supporting US-facing sales teams

• Webflow/WordPress/HubSpot CMS experience