Growth Marketing Manager

Our founder: https://www.linkedin.com/in/agrawalashwin/

increase qualified appointments and conversions

What You’ll Do

1) Drive the funnel end-to-end

• Increase

  qualified appointment bookings

  from outreach
• Improve

  show rate

  (appointments → completed calls)
• Improve

  close rate

  (calls → sign ups)
• Build the reporting cadence + weekly experiment plan

2) Outreach (Email + sequences)

• Own list segmentation + messaging tests
• Write/iterate sequences to increase reply and booking rates
• Maintain list hygiene and deliverability

3) Paid Media (performance)

• Run direct-response campaigns to drive appointment bookings
• Own landing pages + booking flow optimization
• Manage budget and scale what works

4) Content (conversion-focused)

• Create assets that directly support booking + trust (case studies, proof points, short posts)
• Turn winning messages into reusable content

5) Reddit (organic growth)

• Build an organic presence that drives

  qualified interest

  without spam
• Identify subreddits, create value posts/comments, and track impact to bookings
• Test formats: guides, AMA-style posts, teardown posts, templates

KPIs (very clear)

You will be measured on:

1. Qualified appointments booked / week

   (primary)

2. Show rate

   = completed calls / booked appointments

3. Close rate

   = sign ups / completed calls

4. CAC

   (blended and by channel, where measurable)

5. Cost per booked appointment

   (for paid channels)

6. Reply rate + booking rate

   (for outreach/email)

7. Reddit-sourced bookings

   (tracked via UTMs + dedicated booking links)

What “Good” Looks Like (first 60–90 days)

• Establish clean tracking (UTMs, channel dashboards, weekly KPI review)
• Ship weekly experiments (messaging, targeting, creative, landing page, offer)
• Deliver measurable improvement in

  booked appointments

  and

  sign ups

Requirements

• 3–7+ years in

  growth/performance marketing

• Proven ability to run a funnel with hard KPIs (leads → appointments → revenue)
• Strong copy + testing mindset (email + ads)
• Comfortable owning numbers, budgets, and weekly experiments
• Bonus: strong Reddit operator (organic, ethical, non-spammy growth)

Compensation

Fixed pay + performance kickers