Growth Marketer

Join a dynamic startup octopos.com poised for explosive growth. As the sole member of our Marketing department, you will have unparalleled autonomy and direct impact on our trajectory while reporting directly to the CEO/Founder. This is a remote position. You can work from anywhere you like, as long as you like! We are a results-driven company, not an hours-driven one.

To APPLY PLEASE FILL APP AT: https://octopos.notion.site/1dc37f49b44480ea9b4ff095c0d9b275?pvs=105

Key Responsibilities:

Digital Growth & Strategy:

• Develop and implement a comprehensive digital growth strategy to drive customer acquisition, engagement, and retention as the sole marketing strategist
• Independently identify and leverage emerging digital trends, technologies, and platforms to enhance business growth
• Personally execute data analytics and performance marketing techniques to optimize campaigns and improve ROI
• Single-handedly manage SEO, SEM, content marketing, email marketing, and paid media strategies to enhance digital footprint
• Drive growth hacking initiatives with entrepreneurial spirit to accelerate user adoption and conversion rates

Branding & Digital Presence:

• Own complete brand positioning and storytelling to ensure consistency across all digital touchpoints
• Enhance brand visibility, perception, and reputation through self-directed innovative digital campaigns
• Independently manage brand identity across social media, websites, digital ads, and other online platforms
• Develop and execute engaging omnichannel marketing strategies without team support

Strategic Leadership:

• Work directly with the CEO/Founder to align marketing strategies with company vision
• Collaborate cross-functionally with product, sales, and customer experience teams while being the sole marketing voice
• Build relationships with external resources (freelancers, agencies) to supplement capabilities when needed
• Advocate for marketing priorities at the executive level with confidence and data-backed insights

Performance Monitoring & Analytics:

• Establish and independently track key performance indicators (KPIs) for digital growth and branding effectiveness
• Utilize Google Analytics, CRM tools, and marketing automation platforms for autonomous decision-making
• Design and execute A/B testing, audience segmentation, and predictive analytics without team support

Partnerships & Innovation:

• Identify and manage relationships with digital agencies, influencers, and technology partners as the company's sole marketing representative
• Independently explore collaborations, sponsorships, and co-branding opportunities to amplify brand reach
• Drive adoption of AI, automation, and personalization technologies with minimal resources

Qualifications & Experience:

• Bachelors/Master's degree in Marketing, Digital Strategy, Business Administration, or a related field
• 7+ years of experience in digital marketing, branding, and growth strategies, with proven success in scaling startups
• Demonstrated ability to succeed as a solo marketing leader or in small team environments
• Proven track record of driving hyper-growth for startups through digital marketing initiatives
• Deep expertise in performance marketing, growth hacking, content strategy, and social media marketing
• Strong understanding of Google Ads, Facebook Ads, LinkedIn Ads, programmatic advertising, and CRM tools
• Experience in data analytics, customer segmentation, and digital user journey optimization
• Excellent self-management, strategic thinking, and cross-functional collaboration skills
• Entrepreneurial mindset with ability to wear multiple hats and execute with limited resources

Preferred Skills:

• Experience in e-commerce, fintech, SaaS, or digital-first brands
• Knowledge of MarTech platforms, AI-driven marketing, and personalization engines
• Strong expertise in storytelling, creative branding, and community engagement
• History of successfully working directly with founders and C-level executives
• Experience building marketing functions from the ground up in startup environments

Personal Qualities:

• Self-starter with exceptional time management and prioritization abilities
• Results-driven with a bias toward action and experimentation
• Comfortable with ambiguity and rapid change in a high-growth environment
• Resourceful problem-solver who can accomplish significant results with limited resources
• Passionate about driving measurable business impact through marketing initiatives

Comp:

12LPA+, possible equity, and incredible opportunity to work for an overseas startup.