Growth and Retention Marketing Manager

Role & responsibilities

• Own and manage customer engagement strategy via MoEngage/Clevertap across push notifications, in-app messaging, email, WhatsApp, and SMS.
• Develop and execute retention-focused campaigns to reduce churn and increase repeat purchases.
• Segment users effectively using behavioral and transactional data to create personalized customer journeys.
• Design and optimize automated workflows for onboarding, engagement, win-back, and reactivation campaigns.
• Work closely with the marketing, product, and data teams to ensure campaigns align with brand tone, product updates, and business goals.
• Track and analyze campaign performance using MoEngages analytics & dashboards; identify trends, insights, and opportunities for improvement.
• Conduct A/B tests to optimize messaging, timing, and targeting.
• Leverage customer insights to improve customer lifetime value (CLTV) and Net Promoter Score (NPS).
• Collaborate with design/content teams to ensure creative consistency across channels.
• Stay updated with the latest MoEngage features and industry best practices to maximize platform usage.

Preferred candidate profile

• Bachelor's degree in Marketing, Business, or related field.
• 25 years of experience in growth/retention marketing, preferably in D2C, e-commerce, or subscription-based businesses.
• Hands-on expertise with

  MoEngage

  (mandatory) including campaign setup, segmentation, journeys, and reporting.
• Strong knowledge of CRM, marketing automation, customer lifecycle management, and engagement strategies.
• Analytical mindset with proficiency in data interpretation, customer segmentation, and A/B testing.
• Strong understanding of digital channels push, in-app, email, SMS, WhatsApp.
• Ability to work cross-functionally and manage multiple projects simultaneously.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Experience in FMCG, food, or dairy D2C brands.
• Familiarity with Google Analytics, Mixpanel, Clevertap, or other CRM tools.
• Experience with personalization engines and customer journey mapping.

What We Offer

• Opportunity to build and scale customer retention strategies in a growing premium dairy brand.
• Collaborative and innovation-driven culture.
• Competitive salary
• Direct impact on customer satisfaction and long-term growth.