Performance Marketer & Digital Content Specialist

Shiva Texyarn

2 - 7 years

2 - 6 Lacs

coimbatore

Posted:-1 days ago| Platform:

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Skills Required

growth marketing performance marketing google ads paid media facebook ads ppc campaigns paid marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Overview

We are looking for a Performance Marketer with strong content and social media skills who can manage paid ad campaigns and drive organic growth across digital platforms. The role requires a balance of creativity and data-driven execution.

Key Responsibilities

Plan & manage paid campaigns on Meta (FB/IG), Google Ads, YouTube & LinkedIn
Optimize campaigns for CPL, CTR, CPC, ROAS
Handle full-funnel marketing (TOFU, MOFU, BOFU)
Create & manage organic social media content (posts, reels, videos)
Shoot/edit reels, short videos, testimonials, and event content
Plan content calendars and manage daily posting
Promote online & offline events and cover them digitally
Track performance, prepare reports, and suggest improvements
Support lead nurturing & remarketing funnels (CRM tools preferred)

Required Skills

Hands-on experience with Meta Ads & Google Ads
Strong social media & content creation skills
Basic video editing (Canva / CapCut / Premiere)
Understanding of GA4, UTM, CPL, ROAS
Good communication & multitasking ability

KPIs

Lead generation & CPL
Engagement & reach on organic content
Reel performance & follower growth
ROI on paid campaigns

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