Google Ads Specialist

About Us

We are a fast-growing healthcare marketing agency dedicated to scaling clinics, hospitals, and healthcare brands across India. Our campaigns are deeply data-driven, and we focus on driving measurable ROI for treatments in dermatology, aesthetics, hair restoration, IVF, dental, oncology, slimming, and wellness.

Senior Media Buyer

Key Responsibilities

• Campaign Strategy & Planning

• Develop high-performing campaign strategies for Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) tailored to healthcare treatments and services.
• Research keywords, demographics, and competitor ads specific to healthcare verticals.
• Structure campaigns with clear objectives: lead generation, consultations, or brand awareness.

Execution & Optimization

• Set up, manage, and optimize campaigns to achieve target CPL, CTR, and ROAS.
• Implement A/B testing for ad copies, creatives, targeting, and landing pages.
• Monitor campaign performance daily, troubleshoot underperforming ads, and scale winning ones.

• Industry-Specific Compliance & Communication

• Ensure ads comply with Google & Meta’s healthcare advertising policies (restricted terms, claims, disclaimers, etc.).
• Collaborate with content/design teams to create compliant yet compelling ad creatives and landing pages.

Analytics & Reporting

• Leverage Google Analytics, GA4, Meta Ads Manager, and other tools for insights.
• Prepare weekly and monthly performance reports with actionable recommendations.
• Maintain deep knowledge of lead quality via CRM integrations (TeleCRM, Zoho, HubSpot, etc.).

Team Collaboration & Growth

• Work closely with creative, copywriting, and sales enablement teams to align campaigns with patient journeys.
• Mentor junior media buyers and assist in scaling ad operations.
• Stay updated on healthcare marketing trends, platform algorithm updates, and industry best practices.

Requirements

• Experience:

  2–3+ years of hands-on experience managing high-budget Google Ads & Meta campaigns.

• Domain Knowledge:

  Strong exposure to healthcare, aesthetics, dermatology, hair, dental, or wellness advertising.

• Technical Skills:

• Expertise in Ads Manager (Google & Meta), Keyword Planner, and advanced targeting.
• Strong knowledge of GA4, conversion tracking, UTM setup, and A/B testing.
• CRM integration and lead flow optimization understanding.

• Analytical Skills:

  Ability to read data, spot patterns, and make performance-driven decisions.

• Compliance Mindset:

  Understanding of healthcare ad restrictions, ethical marketing practices, and regulatory guidelines.

• Education:

  Bachelor’s degree in Marketing, Business, or related field preferred. Certifications in Google Ads & Meta Ads are a plus.

What We Offer

• Competitive salary (₹20,000 – ₹30,000 per month, negotiable for the right candidate).
• Opportunity to manage

  ₹50L – ₹1Cr monthly ad spends

  across multiple healthcare brands.
• Fast-paced, growth-oriented work environment with a young and energetic team.
• Exposure to cutting-edge healthcare marketing strategies and international campaigns.