Global Employment Brand Strategist

Location Details:

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.

This is a hybrid position. You’ll divide your time between working remotely from your home and an office, so you should live within commuting distance. Hybrid teams may work in-office as much as a few times a week or as little as once a month or quarter, as decided by leadership. The hiring manager can share more about what hybrid work might look like for this team.

Join our Team

Are you ready to make a global impact and develop how we share our culture? Join our growing Global Employer Brand Team at GoDaddy! As we continue to evolve and expand our employer brand initiatives, we’re looking for a hands on creative and strategic Employment Brand Strategist to help us attract top talent, lead high-visibility projects, partner across global teams and build campaigns that bring the #GoDaddyLife to life.

What you'll get to do...

• Collaborate Cross-Functionally: Partner with Recruiting, HR, Hiring Managers, Employee Resource Groups, Regional Leaders, Internal Comms, Marketing, Engineering, Care, and external job board vendors to plan, build, and implement hiring-aligned events and campaigns
• Lead Cross Functional High-Visibility Campaigns: Handle job-board placement, event logistics, cross-channel promotion, partner engagement, and measure results/return on investment
• Drive End-to-End Events: Plan and implement employer brand events to grow awareness and generate qualified candidate pipelines
• Lead Projects: Own daily campaign and task management from campaign concept to execution, ensuring smooth, timely delivery and clear communication of priorities and progress
• Craft Compelling Stories: Use your storytelling and copywriting skills to create engaging employee features, blog posts, campaign copy, and social content
• Build Creative Assets: Compose visuals in Canva and collaborate on creative concepts to bring campaigns to life
• Run Paid Social Campaigns: Lead campaigns on LinkedIn, Meta, Google, and more; building qualified pipelines, improving value. Quickly adapt strategies for talent goals, own a test-and-learn loop (A/B messaging/visuals/channels) and document insights
• Engage with our Audience: Engage directly with followers on GoDaddy Life social channels, encouraging authentic and adaptable community interactions
• Analyse and Optimise: Use a data-driven approach to track engagement, optimise campaigns, and report on performance metrics
• Adapt for Global Reach: Tailor messaging for international audiences and ensure cultural relevance and connection
• Support Daily Operations: Use Service NOW to handle incoming employer branding requests

Your experience should include...

• 3+ years in employer branding, recruitment or digital marketing in a global organisation with hands-on experience running paid social/digital marketing campaigns and end-to-end event management experience (in-person & virtual)
• Strong project management and task-tracking skills (e.g., Notion, Asana, Monday.com). Proficiency in Canva for visual content creation
• Shown copywriting and content creation skills with examples of published work or campaign assets
• Experience in social media channel management for brand engagement (LinkedIn, Facebook, Instagram, TikTok, etc.)
• Excellent collaboration skills across multiple teams and regions. Analytical mentality with campaign data interpretation and insights application

You might also have...

• Familiarity with tracking tools like UTM codes, pixels, and Google Analytics
• Agency-side or in-house agency management experience with a marketer’s perspective: writing briefs, evaluating creative, and driving performance against indicators
• Understanding of SEO and conversion-driven copy
• Experience with employee advocacy or ambassador programs

Portfolio Requirement

• Applicants must include a portfolio or sample of work showcasing writing, campaign assets, or social content as part of their application