Global Employment Brand Strategist

Godaddy Operating Company, Llc

3 - 8 years

30 - 35 Lacs

pune

Posted:-1 days ago| Platform:

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Skills Required

digital marketing project management branding hrsd tracking brand strategy content creation utm brand management employer branding strategist marketing marketing campaigns campaigns recruitment channel management visual google analytics seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

Collaborate Cross-Functionally: Partner with Recruiting, HR, Hiring Managers, Employee Resource Groups, Regional Leaders, Internal Comms, Marketing, Engineering, Care, and external job board vendors to plan, build, and implement hiring-aligned events and campaigns
Lead Cross Functional High-Visibility Campaigns: Handle job-board placement, event logistics, cross-channel promotion, partner engagement, and measure results/return on investment
Drive End-to-End Events: Plan and implement employer brand events to grow awareness and generate qualified candidate pipelines
Lead Projects: Own daily campaign and task management from campaign concept to execution, ensuring smooth, timely delivery and clear communication of priorities and progress
Craft Compelling Stories: Use your storytelling and copywriting skills to create engaging employee features, blog posts, campaign copy, and social content
Build Creative Assets: Compose visuals in Canva and collaborate on creative concepts to bring campaigns to life
Run Paid Social Campaigns: Lead campaigns on LinkedIn, Meta, Google, and more; building qualified pipelines, improving value. Quickly adapt strategies for talent goals, own a test-and-learn loop (A/B messaging/visuals/channels) and document insights
Engage with our Audience: Engage directly with followers on GoDaddy Life social channels, encouraging authentic and adaptable community interactions
Analyse and Optimise: Use a data-driven approach to track engagement, optimise campaigns, and report on performance metrics
Adapt for Global Reach: Tailor messaging for international audiences and ensure cultural relevance and connection
Support Daily Operations: Use Service NOW to handle incoming employer branding requests

Your experience should include...

3+ years in employer branding, recruitment or digital marketing in a global organisation with hands-on experience running paid social/digital marketing campaigns and end-to-end event management experience (in-person & virtual)
Strong project management and task-tracking skills (e.g., Notion, Asana, Monday.com). Proficiency in Canva for visual content creation
Shown copywriting and content creation skills with examples of published work or campaign assets
Experience in social media channel management for brand engagement (LinkedIn, Facebook, Instagram, TikTok, etc.)
Excellent collaboration skills across multiple teams and regions. Analytical mentality with campaign data interpretation and insights application

You might also have...

Familiarity with tracking tools like UTM codes, pixels, and Google Analytics
Agency-side or in-house agency management experience with a marketer s perspective: writing briefs, evaluating creative, and driving performance against indicators
Understanding of SEO and conversion-driven copy
Experience with employee advocacy or ambassador programs

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