Frido - Financial Analyst

Key Analysis & P&L Ownership

• Prepare channel-wise P&L statements for Own Website, B2B Sales, Inside Sales, Corporate Gifting, Quick Commerce, and E-commerce platforms.
• Conduct variance and sensitivity analyses vs. budget, forecast, and actual performance.
• Build business cases and scenario models for proposals (e.g., pricing changes, partnerships, campaigns) and evaluate feasibility from both quantitative and qualitative perspectives.
  

Business Metrics & Growth Analytics

• ROAS (Return on Ad Spend)
• CAC (Customer Acquisition Cost)
• Conversion Rates and Retention Metrics
• AOV (Average Order Value)
• Analyze fulfilment cost structures, listing fees, platform commissions, and marketing spends to optimize channel profitability and leverage economies of scale.
• Support strategic initiatives by identifying cost reduction levers without compromising customer experience.
  

Decision Support & Collaboration

• Partner with Sales, Marketing, E-commerce, and Operations to align commercial decisions with financial insights.
• Provide inputs on pricing, discounting strategies, product mix, and channel expansion feasibility.
• Prepare management reports highlighting profitability, channel performance, and key recommendations.
  

Advanced Analytics & Reporting

• Develop and maintain Power BI dashboards (or similar BI tools) to visualize business performance.
• Work with large and complex datasets to generate actionable insights.
• Ensure accuracy and consistency of data sources used for reporting and Skills & Qualifications:
• Bachelors degree in Finance, Accounting, Business Analytics, Economics, or a related field (MBA/CA/CFA preferred).
• 2 to 4 years of experience in FP&A, Business Finance, or Analytics, ideally in a D2C, E-commerce, or Consumer Business environment.
• Strong expertise in P&L preparation, business modelling, and financial scenario analysis.
• Proficiency in Excel (advanced formulas, pivot tables, financial models).
• Experience in Power BI (or Tableau, Google Data Studio) for dashboard creation and reporting.
• Hands-on experience in working with large datasets to derive insights.
• Understanding of digital marketing and e-commerce metrics (ROAS, CAC, LTV, conversion).
• Strong analytical, problem-solving, and business communication skills.