Founding Engineer — Platform Head (PWA & API)

About Salesdiary

Salesdiary is the digital backbone for field-force and distribution-led enterprises across FMCG, fresh foods, beverages, and heavy materials. It unifies SFA, DMS, Retailer, and Influencer modules into one data-driven ecosystem, with a web PWA for dashboards, governance, and administration. The platform is used by 12,000+ users daily and powers decision-making at enterprise scale that impact 10+ Lakh Retail Outlets. We are ISO 27001-certified and SOC 2 Standards Compliant.

Why this Role Exists (Founder-Level Impact)

You will be the Platform Head for our PWA (executive cockpit) and accompanying API server (Node/Express + PostgreSQL). This is a company-shaping position: whole functionalities and underlying architecture are within scope—beyond load-time tweaks. Any meaningful feature touches schema, APIs, and surfaces across SFA, DMS, Retailer, and Influencer apps, so every engineer is full-stack by expectation (we’ll help you skill up adjacent stacks).

Founding Mandate: Re-architect the Platform & Reimagine the UX

Own the control plane of Salesdiary (PWA + API). Your job isn’t just to tune queries—it’s to reshape how CXOs, MIS, and IT Admins run their business on Salesdiary.

First 12 Weeks — Platform Charter & UX North Star

● Platform Charter: architecture principles, ADRs, versioning/deprecation, release trains; define strangler-fig migration patterns.

● Information Architecture (IA) Redesign: move to a task-oriented IA (governance, approvals, masters, analytics, configuration).

● Design System v1: tokenized, accessible component library; ship a reference end-to-end flow in the new system.

● Domain & Data Boundaries: define bounded contexts (e.g., Governance, Masters, Schemes, Approvals, Analytics, Security) with versioned API contracts and event schemas.

● Platform Readiness: feature flags, config-as-code, and meaningful observability for exec use-cases.

3–6 Months — Replatforming in Motion (Zero-Downtime)

● Modular PWA: domain-scoped modules with isolated state/routing; backwards-compatible APIs to shield mobile clients while schemas evolve.

● Unified Admin Workbench: left-nav by domain, right-pane actions, global search/command palette, approval/task inbox.

● Event-Driven Extensions: outbox/event-bus for cross-app workflows (e.g., scheme update → DMS sync → SFA nudges) without point-to-point sprawl.

● Schema Modernization: append-only, auditable patterns; RBAC down to row/field for CXO vs MIS vs IT Admin views.

● Governance & Safety Rails: policy-as-code for migrations; smoke tests for top workflows; auditable change logs. 6–12 Months — Platformization & Scale

● Design System v2 + IA Hardening: migrate top workflows; deprecate legacy routes; measure fewer clicks and faster time-to-task.

● Public API Catalog: documented SLAs, examples, SDK stubs; consumer-driven contracts to protect SFA/DMS/Retailer/Influencer.

● Self-Serve Builders: guided, validated builders for schemes/targets/forms/roles so business teams configure without tickets.

● Operational Excellence for Business Outcomes: SLOs for task completion latency and data freshness, not just uptime.

North-Star Outcomes (beyond “faster pages”)

● IA/UX Impact: 40–60% fewer steps for common MIS/IT tasks; materially lower approval TAT; faster CXO time-to-insight.

● Change Velocity: cross-surface features (DB + API + PWA) ship safely with zero contract breaks.

● Governance: 100% changes with ADRs/audit; design-system coverage >70% of interactions.

● Configurability: new customer verticals set up with self-serve for most recurring scenarios.

What You’ll Own

● Platform Architecture (PEAN): Angular PWA, Node/Express APIs, PostgreSQL schemas; performance budgets; caching & resiliency patterns.

● Information Architecture & Design System: tokens, components, patterns, accessibility, error/empty-state strategy.

● Security-by-Design: OIDC/OAuth2 SSO, MFA via OIDC providers, RBAC, audit logs; align to ISO 27001/SOC 2 expectations.

● Reliability & Release Mgmt.: SLOs/SLIs, CI/CD, safe migrations/rollbacks, auditable change logs; monthly uptime targets per SLA.

● Cross-Ecosystem Delivery: DB/API evolution and compatibility layers that keep SFA, DMS, Retailer & Influencer apps humming while the platform moves.

● Developer Experience: code standards, PR reviews, Git strategy, automation (GitHub Actions/runners), observability, on-call hygiene.

● Team Building: hire, mentor, and set the technical bar and rituals for a high-ownership team.

Who You Are

● 6+ years building and scaling the PEAN stack in production (Angular, Node/Express, PostgreSQL).

● Strong schema design & query optimization; ergonomic, versioned APIs; background jobs/queues; pagination/caching for analytics dashboards.

● Hands-on with OIDC/OAuth2 SSO, RBAC, audit trails, secure coding patterns.

● A builder and product thinker with crisp writing, decisive trade-offs, and bias for shipping.

● Experience mentoring or building teams; you value people, process, and product equally.

Useful Bonuses (not mandatory)

Flutter (empathy with mobile), Docker, GitHub Actions, Redis/RabbitMQ, workflow tools (n8n/Make), BI/reporting pipelines, observability (APM/logs/metrics).

Working Model & Growth

● Hybrid with ~12+ on-site days/month for design, hiring, and releases.

● Clear path to Head of Platform / Director of Engineering as you scale people and systems.

Compensation & ESOPs

● Negotiable salary for the right candidate

● Performance Linked Incentive : we have a transparent and robust PLI Scheme for all employees and every new customer onboarded contributes to this, the PLI is not capped at 100%.

● ESOPs available after Year-1, vesting 25% / 25% / 50%. (We do not highlight ESOPs in branding today; no buybacks/dividends planned in the immediate term.)

Contact the Employer - 8971109058

Job Types: Full-time, Permanent

Pay: ₹2,000,000.00 - ₹2,500,000.00 per year

Benefits:

• Flexible schedule
• Provident Fund
• Work from home

Work Location: In person